# Set a growth goal your AI team can work toward

> Growth goal for your AI team: pick what counts and a date, see how Runner counts progress, and approve the weekly review's suggested changes.

Canonical: https://www.runtheworld.ai/guides/set-a-growth-goal-for-your-ai-team

Updated: 2026-10-21

## A goal is what counts, a number and a date

What the goal counts is something like sign-ups, paying customers or orders. Runner suggests a few ideas that fit how your business sells, and you choose.

The team needs a number and a date before it can start. An owner or admin sets them, and your team's agents never set or change the number.

## Runner can suggest a starting number, and you decide

When you set up the team, Runner can suggest a starting number and date. Nothing is saved until you press, and you can change it.

The suggestion is a fixed starting point for that kind of goal or, for a goal counted in money, a figure worked out from your Stripe account. It is never an AI's guess.

## Runner counts only what was recorded

Progress is the latest count Runner has on record, set against your number. A count reaches Runner in one of four ways:

- Your product reports it to Runner.
- An owner or admin types today's count on the team page.
- For a goal counted in money, Runner reads it from your Stripe account.
- For a sign-up or paying-customer goal, Runner counts the sign-up and payment events your product already sends it, from the day the team was set up.

## Each lead holds a share of the goal

Your team has a lead for each channel, like email or LinkedIn, and each lead holds a share of the goal. Together the shares make up the whole goal.

A lead's share also sets about how many of the team's daily drafts it writes. Those drafts still wait for your approval, or go out only inside the limits you set.

A sign-up counts for a lead when the person came in through one of that lead's tagged links in the 30 days before signing up.

## Every week, the head of growth suggests a change, and you approve it

Every week, the head of growth compares what each lead brought in with the share of the goal it holds. It counts sign-ups, or paying customers once any lead has one.

It suggests giving a bigger share to the lead that brought in the most for its share, taken from the lead that brought in the least, and never more than five points of the goal in a week. Nothing changes until an owner or admin approves it, and a suggestion nobody decides on expires when the next review is due.

- A lead whose results couldn't be measured is marked Not measured, never zero, and its share stays where it is that week.
- If fewer than two leads can be measured, or none brought in a sign-up, nothing moves, and the review says why.
- The first review comes the Monday after the team's first full week of work.

## Change the goal later, with a record of every change

An owner or admin can change the number or the date later. Once the team is working, the change goes for approval, and the team follows it from its next drafts. What the main goal counts stays the same.

You can add up to three other goals, each with its own number, date and count. The team is judged on the main goal, and another goal moves nothing until you point a channel at it.

Every change to a goal is kept: who made it, when, and what it was before and after.