# Audiences — Build an audience out of your own data — Runner

> Runner's audience builder works directly from lifecycle, consent, geography, recency and delivery history already on the record, and explains every match. Usually bought as Klaviyo or Hightouch.

Canonical: https://www.runtheworld.ai/product/audiences

**Built into Runner**

- Lifecycle, consent, geography, recency and delivery history, from a set list
- An estimated size before you commit to it
- Per contact, the reason they matched
- Your GA4 page-visit audiences, brought in as segments

**Worth knowing** Conditions come from a set list, in plain language, one condition per phrase — a phrase it does not recognise comes back to you.

Usually bought as Klaviyo or Hightouch.