# Website visitor identification — Know which companies are on your site — Runner

> Runner turns first-party visits into useful account context, keeps the history on the record and automatically applies the right identification level for each visitor's location. Usually bought as Leadfeeder, RB2B or Dealfront.

Canonical: https://www.runtheworld.ai/product/website-visitor-identification

**Built into Runner**

- One line of script, on every product you run
- Who is on the site now, by country or state
- A limit your team can tighten for each product, and nothing can raise

**Worth knowing** In the US a visit can be claimed as a person — on evidence they volunteered, through Runner's own naming on AI included, or through an identity provider you connect yourself, on your own key — and a teammate approves it before it becomes a contact. In Australia, Canada, the EU, Japan, Korea and the UK the same is possible only for a visitor who turned Recognition on in the site's notice themselves. Everywhere else you get the company, or just the count.

Usually bought as Leadfeeder, RB2B or Dealfront.