Runner, an independent concept for
Ready before the doors open.
Runner drafts one store event’s invitation, reminder and follow-up. Central marketing reviews the copy. The store team checks every local detail.
One store event. The right details in every message.
Give store marketing an AI drafting team for the next hands-on event. Runner prepares the invitation, reminder and follow-up from your approved event brief. Central marketing keeps the brand voice; the store team checks the local details.
The work to take on
Every store event needs messages. Your runner drafts them all.
- The right store, start time and what visitors can do.
- Your team edits instead of starting cold.
Who owns it
Your store-marketing lead stays in charge.
- The store manager checks timing and details.
- A product specialist checks demo claims.
- Nothing goes out without your say.
The first project
One event, one store. A clear answer.
- Use an event with final approved details.
What you provide
Hand over the brief and the local facts. That’s it.
- The store address and confirmed local time.
- Participation rules and the official link.
- Approved product and demo descriptions.
What comes back
Every message, written and waiting for your yes.
- An invitation post naming the store and date.
- A reminder email your email team sends.
- A post-event draft from the store’s own facts.
How it fits your tools
Say what to change. Get the next version.
- Your reply comes back as a revised version, your note beside it.
- Every version, note and approval is kept on a record nobody can edit.
- Nothing sends on its own; approved copy goes into your own tools.
How to judge it
Judge it in hours your team gets back.
- Time it against a similar store event.
- Count corrections to dates, place and rules.
- If it pays off, run it at the next store.
What stays with you
Inventory, customers and members stay with Best Buy.
- Runner uses only the event facts you supply.
- Taking part doesn’t mean a store has its own social account.
The public context behind this proposal
Best Buy describes stores as places for hands-on discovery. Its August 2026 Trade & Play announcement shows that one event can involve many participating stores, with a shared date and local attendance details.
- Best Buy: in-store Trade & Play event announcement, August 2026
- Best Buy: Q4 FY26 earnings call, March 3, 2026 — hands-on experiences and business priorities
Sources reviewed October 22, 2026. The first project above is Runner’s proposal.
The wider example below is scoped separately: live delivery needs connected channels, recorded permissions and a verified reporting source.
Less admin. More hands-on.
From store events to membership, Best Buy Ads to Best Buy Business, every team at Best Buy has more to say than hours to say it. Runner gives each one an AI team of its own. It drafts. Your people approve. Start with one example, store events, and put a price on those hours below.
“…our stores are evolving into activation and experience hubs. Places where customers come to discover, connect, and get their hands on technology…”
Jason Bonfig, CEO of Best Buy from November 1, 2026From Best Buy's Q1 FY27 earnings call, May 28, 2026
Put in your stores, your events, your hours. Watch it add up.
- Store events a month
- 886
- Hours of marketing work
- 2,658
- What that time is worth
- $199,350
These are your numbers, not a promise. Your @runners draft; your people still review and approve every piece. The figure is what the hours are worth, not a saving.
A team for every team.
Store marketing, membership, Best Buy Ads, Best Buy Business: each team at Best Buy gets this crew, inside its own limits. Each member has one job. Your people approve what goes out.
Drafting
Social lead
Drafts the posts for Instagram, Threads and LinkedIn. Your team approves each one, or lets a trusted channel run.
Writing
Email lead
Writes the emails, reminders and follow-ups. Sends only to people who asked to hear from Best Buy.
Pacing
Budget keeper
Plans paid posts inside the budget you set, and asks before it goes up.
Counting
Growth lead
Puts every week's results against the target, channel by channel. You know where you stand.
Checking
Guardrails
Checks consent, how often anyone hears from Best Buy and quiet hours, before anything goes out.
Ready before the first demo.
Two weeks out
The invitation
Drafted by your @runners for every store taking part. Edited and approved by your team. Then the word goes out.
Event week
The reminders
Only to people who signed up. Only inside allowed hours. Nobody gets two.
The morning after
The thank-you
A thank-you, and what's next at that store. For everyone who asked to hear more.
Every Monday
The count
Sign-ups against the target, store by store. You know where every store stands.
Your role. Your call. Your runner.
Choose your role. See what you'd hand one of your @runners, what comes back drafted, and the decision that stays with you.
Your brief
Fill every store's next event: a hands-on demo, a trading-card morning, a grand opening.
Your runner drafts
Your runner takes the stores, the date and the offer, then drafts the invitation, posts and reminders for every store taking part.
Your call
You choose the stores, the audience and what success looks like.
Or let it run. When a channel’s drafts keep going out as written, your team can switch it to run on its own, inside the same limits. Any edit switches it back to asking.
Your team starts at the edit.
Drafts arrive ready to edit
Invitation, reminders, posts: each one arrives written, for every store taking part. Your team edits and approves instead of starting cold.
Monday's count, already counted
Sign-ups against the target, store by store, channel by channel. Put together for you, every week.
Your limits work the night shift
Quiet hours, how often anyone hears from Best Buy, the budget: held while nobody's watching. Pause it, and everything stops.
Built for how a big company works.
Visitor intelligence, in a waterfall
Company first. The person only where the law and their own consent allow, and never past a jurisdiction's limit.
MoreA record nothing can edit
Every proposal, approval and send is kept on an append-only record. Nothing in it can be edited or deleted.
MoreYour model, your key
Anthropic, OpenAI, Google, xAI or Ollama, on your own agreement and your own rate limits.
MoreHard limits, one stop switch
Caps on spend, sends and quiet hours that hold when nobody is watching. One switch stops all your @runners.
MoreMany teams, one organisation
Each team gets its own crew, its own limits and its own numbers, under one account.
More
Bring a store. We'll bring the drafts.
Bring one store and one confirmed event. We’ll show the drafts and who checks each detail.
The small print.
An independent concept by Runner, built from public information. Not affiliated with or endorsed by Best Buy. No Best Buy store systems, inventory, orders, customer history or service booking is connected. The photograph’s devices are fictional, unbranded props.
Live in Runner today
- A team of AI marketers for every team, each member with one job.
- Posts, emails and ad plans drafted for your people to approve.
- Channels that run on their own once trusted, and stop at the first edit.
- Hard limits on spend, sends and quiet hours, and one switch to stop it all.
- The results, counted against your target, every week.
Built for Best Buy
The team’s setup, the role views and the flow on this page. We build them with your team in a pilot, and no result is promised.
Runner’s security pageHow visitor context stays within permission
These are separate states, not an automatic ladder from anonymous visitor to named person.
- An arrival
- Collection follows the site’s consent policy. A visit is not a contact.
- A returning browser
- An anonymous identifier can relate allowed visits. It does not establish who the person is.
- Possible company context
- Jurisdiction and stricter operator limits govern identification. This is a provider claim with a source, not proof of employment.
- An explicit known relationship
- Linking anonymous history requires an explicit identify event. Identification itself grants no permission to send marketing.
In the US, person identification requires the customer’s own connected provider account and key. EU and UK identification stops at the organization. In South Korea, traffic-derived identification stops at the company, never the person. A visitor who identifies themselves or explicitly turns Recognition on is a separate, permission-based case. Accepting the general notice does not turn Recognition on. Global Privacy Control suppresses person identification everywhere. Nothing in the product can raise a jurisdiction limit.
Read the identification boundariesWhat a pilot covers with your security team
- Scope and access. Which teams and products, and who may approve. A senior job title grants nothing by itself.
- Data and permission. The data sources, processors, retention, jurisdiction and consent evidence for the work.
- Limits and stopping. The owner controls and approval steps. Approval never overrides eligibility or local law.
- Sign-in. Sign-in is an email link, a password or a passkey. If your security team needs single sign-on, it comes with an Enterprise plan: your people sign in through your own identity provider over SAML, and your admin connects it in Settings.
- Agreement. The use case and who reviews what, before any access. No SLA or certification is promised here.