Guides

How Runner works, and how to get the most from your growth team. Start with the guides on running your team, or search for what you need.

All 26 guides.

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Your growth team

Setting the goal, checking the drafts, and letting your team work inside your limits.

  • Turn your POS sales report into posts about what sells

    POS sales report to posts: drop in the report your till already makes, and your AI growth team drafts posts about what sells, for you to approve.

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  • Set a growth goal your AI team can work toward

    Growth goal for your AI team: pick what counts and a date, see how Runner counts progress, and approve the weekly review's suggested changes.

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  • What to check before you approve a draft from your AI team

    Approve a draft from your AI growth team knowing what you agree to: what each draft shows, what to read first, and what pressing Approve does.

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  • Daily limits: what your AI growth team may send without you

    Daily limits decide what your AI growth team may send without asking you. They start at zero, everything is checked first, and one switch stops it all.

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  • Growth motions: the plays that fit your business, and what each needs

    Growth motions are the plays a business wins customers with. Your AI growth team picks the ones that fit you now, and says what each one still needs.

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AI models and keys

How to make an API key with each AI company, and where it goes in Runner.

  • Get an API key from Anthropic (Claude)

    Claude API key from Anthropic, step by step: make a Claude Console account, buy credits, create the key, set a spend limit, and connect it to Runner.

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  • Get an API key from OpenAI

    OpenAI API key, step by step: sign in to the OpenAI Platform, add credits, create the key, set a hard spend limit, and connect it to Runner.

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  • Get an API key from Google (Gemini)

    Gemini API key from Google, step by step: create the key in Google AI Studio, set up billing, cap the month's spend, and connect it to Runner.

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  • Get an API key from xAI (Grok)

    Grok API key from xAI, step by step: buy credits in the xAI console, create the key, keep spending inside what you bought, and connect it to Runner.

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AI agents

Runner in Claude and ChatGPT, other companies' AI agents, and what any agent should be allowed to do.

Email and outreach

Keeping your email out of spam, researching before you write, and connecting ads.

Video and avatars

Talking faces and voices on a website, and where those faces come from.

  • Choosing a live video avatar for your website: a buyer's checklist

    Live video avatar APIs from Anam, Tavus, HeyGen's LiveAvatar and Beyond Presence all put a talking face on your page. The choice is in what surrounds it: where the code runs, when billing starts, how a session ends, what visitors are told and where the transcript lands.

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  • Where AI avatar faces come from: actors, photos and generated people

    Are AI avatars real people? Sometimes. A stock face can be an actor recorded for it, a custom one starts from someone's video or photo, and a generated one resembles nobody. What vendors document about permission, and what to settle before a face speaks for you.

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