Guides
Long-form answers for a reader deciding whether to put this on their site, or installing it. Each guide says how the mechanism works, where it stops, and what the record is used for — and nothing in it is a claim the code was not read for.
What website visitor identification can tell you, and where it stops
How website visitor identification works, and where it stops: a visit becomes a company on your account record, a person is named only through something they did on your site or, in the US, a provider account you connect, and where they are sets the ceiling.
Updated
Consent Mode v2 on a marketing site: the order that makes the notice real
The denied default has to run inline before gtag.js loads, or Google ignores it. What the four signals and wait_for_update do, why the loader is injected under React 19, why the collector's update needs a gtag the host defined, and how to check the order from outside.
Updated
Consent management across multiple websites: one notice, changed once
Consent management across multiple websites, done once: change the visitor notice for your organization and every site running the embed follows within minutes, while a scheduled check reads the sites you list for services nobody declared.
Updated
Account research before outreach: do the homework, show the working
Account research before outreach, on evidence: Runner reads a company's own public pages, files each claim with its source and when it was read, suggests a queue, and a person decides.
Updated
Protect your sending domain: warm-up, sending windows and bounces
Protect your sending domain by deciding when mail goes out, how much each mailbox sends and who is never mailed again. What SPF, DKIM and DMARC prove, why warm-up is a cap you raise, and the checks Runner runs before every send.
Updated
What an AI agent can safely do in your CRM, and how you stop it
What an AI agent can safely do in your CRM over an MCP server: read narrowly, propose with evidence, change a record only once a person approves that exact call, never anything irreversible — and a stop sized to the problem.
Updated