For shops, cafés and restaurants
Free tools for your shop.
The sums, checks and links a shop needs, each free with no account, each saying up front what it sends.
35 free tools today, 63 more coming soon.
Every free tool
Every tool here sends nothing you type to Runner, except the AI Mention Check, which sends your work email and business details so Runner can ask the assistants for you; and Who's buying, which sends your work email and website so Runner can search for your buyers.
Sales and pricing
The sums behind a price, a sale and a regular.
- Sales Report X-rayDrop in your POS sales report. See your busiest hours, best sellers and three posts to try.
- Profit Margin CalculatorType what an item costs you and what you sell it for. See your profit, margin and markup.
- Discount CalculatorSee the sale price, what the customer saves, and what the discount leaves you after cost.
- Break-Even CalculatorType your fixed costs, your price and your cost per item. See how many sales cover the month.
- Customer Lifetime Value CalculatorSee what a regular is worth to you over the years they keep coming back.
- Food Cost CalculatorType a dish's ingredient cost and its menu price. See its food cost and the price for the cost you aim for.
- Coming soonProduct Description GeneratorWrite product descriptions from a name and a few details.
- Coming soonMenu Description WriterTurn a dish's ingredients into a line that sells it.
- Coming soonPrice Change Announcement WriterTell regulars about a new price, plainly and kindly.
Ads
Whether an ad paid, what it should cost, and whether it fits.
- ROAS CalculatorType what an ad cost and what it brought in. See the return on ad spend and the profit after the ad.
- Break-Even ROAS CalculatorType your margin. See the return on ad spend where your ads stop losing money.
- Cost per Acquisition CalculatorType what you spent and the customers it won. See what each new customer cost you.
- Ad Budget CalculatorStart from the customers you want. See the clicks it takes and the budget to plan for.
- A/B Test CalculatorType the visitors and conversions for two versions. See whether the difference is likely real.
- Google Ads Character CounterWrite your headlines, descriptions and paths. See each against Google's limit, and the ad as it reads.
- Coming soonAd Copy GeneratorHeadlines and descriptions that fit each ad platform's fields.
- Coming soonAI Ad GeneratorA full ad, copy and picture, from your product page.
- Coming soonFacebook Ad Headline GeneratorShort headlines for Meta ads, in several angles.
- Coming soonLinkedIn Ad GeneratorSponsored post copy for a business audience.
- Coming soonLanding Page Headline GeneratorHeadlines for the page an ad sends people to.
- Coming soonLanding Page Copy GeneratorThe sections of a landing page, written from your offer.
Search
How your shop reads to search engines and AI assistants.
- AI Mention CheckSee whether ChatGPT, Claude and Gemini name your business when a buyer asks.
- Search Result PreviewType a page's title and description. See how it reads as a Google result, and what gets cut.
- Keyword Density CheckerPaste a page's text. See which words and phrases it repeats most, and how often.
- Meta Tag GeneratorFill in a page's title, description and picture. Copy the tags for search and for sharing.
- Local Business Schema GeneratorFill in your shop's name, address, phone and hours. Copy the structured data search engines read.
- URL Slug GeneratorPaste a title. Get a short, clean web address for it, with accents and symbols handled.
- Coming soonSEO Title GeneratorTitle tags written around the search you want to be found for.
- Coming soonMeta Description GeneratorDescriptions that fit the snippet and say what the page gives.
- Coming soonKeyword GeneratorKeyword ideas for a topic, grouped by what the searcher wants.
- Coming soonKeyword Rank CheckerWhere your site ranks for the searches that matter to you.
- Coming soonBacklink CheckerThe sites that link to yours, and the pages they link to.
- Coming soonDomain Authority CheckerHow established a site looks to search engines.
- Coming soonSEO CheckerA quick health check of a page, with the fixes in order.
- Coming soonBlog Post Ideas GeneratorPost ideas your customers are already searching for.
- Coming soonContent Gap FinderThe topics a competitor ranks for that you have not written.
- Coming soonLocal Listing CheckerWhether your name, address and phone match across listings.
- Coming soonSpam Score CheckerPhrases in your copy that read as spam.
Email and text
What lands in an inbox or on a phone.
- Email Readiness CheckCheck your domain's SPF, DKIM and DMARC, and copy the record to add or fix.
- Email Subject Line TesterType a subject and preview text. See them as an inbox shows them, with the counts beside.
- SMS Character CounterType a text message. See how many parts it sends as, and which character pushed it over.
- Coming soonAI Email GeneratorA marketing email from a short brief.
- Coming soonEmail Subject Line GeneratorSubject lines in several angles for one email.
- Coming soonNewsletter WriterA short newsletter from what is new this week.
- Coming soonWin-Back Email WriterA note to customers you have not seen in a while.
- Coming soonEmail Signature GeneratorA clean signature with your logo, links and hours.
- Coming soonSMS Promo WriterA promo text that fits one message.
Writing
Counting, scoring, tidying and translating the words you write.
- Menu TranslatorTranslate a menu, sign or post between 15 languages, Korean to French and back, in Chrome on your computer.
- Word CounterPaste any text. See its words, characters, sentences and paragraphs, and how long it takes to read.
- Readability CheckerPaste your copy. See its Flesch reading ease, its grade level and the sentences to shorten.
- Case ConverterPaste text and switch it to Title Case, sentence case, UPPER, lower and more.
- Coming soonAI WriterMarketing copy from a brief.
- Coming soonAI Paragraph GeneratorA paragraph at the length and tone you set.
- Coming soonHeadline GeneratorHeadlines grouped by angle.
- Coming soonBlog Title GeneratorTitles for a post, in several formats.
- Coming soonHook GeneratorOpening lines that make someone keep reading.
- Coming soonTitle GeneratorTitles for videos, emails, events and more.
- Coming soonCreative Title GeneratorPlayful titles for a menu, an event or a sale.
- Coming soonWebinar Title GeneratorTitles for a workshop or class, with the hook.
- Coming soonOutline GeneratorAn outline for a post or a page.
- Coming soonArticle RewriterA clearer version of text you already have.
- Coming soonGrammar CheckerGrammar, spelling and punctuation, corrected.
- Coming soonPlagiarism CheckerPassages that match text already on the web.
Links and QR codes
The links you hand out, tagged and ready to print.
- QR Sign-up CardTurn any link into a print-ready counter card with a QR code and your offer.
- UTM Link BuilderTag a link with its source, medium and campaign, so your analytics shows where visits came from.
- WhatsApp Link GeneratorType your number and a first message. Get a link that opens a WhatsApp chat with you.
- Google Review Link GeneratorPaste your Place ID. Get a link that opens the review box for your business on Google.
- Coming soonLink-in-Bio PageOne page for every link in your bio.
- Coming soonShort Link MakerShort, readable links you can say out loud.
Brand and design
Your colours, and the pictures that carry them.
- Color Palette GeneratorPick your shop's main colour. Get a palette that goes with it, with the codes to copy.
- Color Contrast CheckerPick a text colour and a background. See the contrast ratio and whether it passes WCAG.
- Coming soonTagline GeneratorShort lines that sum up your shop.
- Coming soonSlogan GeneratorCatchy lines for a sign, a bag or a cup.
- Coming soonBusiness Name GeneratorName ideas, with the matching handles to check.
- Coming soonAI Logo GeneratorLogo ideas from your name and your style.
- Coming soonAI Image GeneratorPictures for posts and ads from a description.
- Coming soonProduct Photo GeneratorClean product shots on a new background.
- Coming soonBanner CreatorBanners for your site, your page and your shop window.
- Coming soonPoster GeneratorA poster for an event or a sale.
- Coming soonFlyer MakerA printable flyer from your offer.
- Coming soonMenu Board DesignerA menu board to print or show on a screen.
- Coming soonThumbnail GeneratorVideo thumbnails that read at a small size.
- Coming soonMeme GeneratorA meme from a picture and two lines.
- Coming soonAvatar GeneratorA profile picture for your brand's accounts.
- Coming soonT-Shirt Design GeneratorPrint-ready shirt and tote designs for your merch.
Passwords
The keys to your accounts, made strong and kept safe.
Built around your shop
Five tools that go furthest: your sales report, your domain, a counter card, what AI assistants say about you and who's looking to buy.
Sales Report X-ray
Drop in your POS sales report. See your busiest day and hour, your best sellers, your average ticket and three posts to try.
Runs in your browser. Nothing you give it is sent to Runner.
Open the X-rayEmail Readiness Check
Type your domain. See whether SPF, DKIM and DMARC are set up, and copy the exact record to add or fix.
Runs in your browser. Nothing you give it is sent to Runner.
Open the checkQR Sign-up Card
Paste a link and add your offer. Print a card with a QR code for your counter, or download it.
Runs in your browser. Nothing you give it is sent to Runner.
Make your cardAI Mention Check
Tell us what you sell. See whether ChatGPT, Claude and Gemini name you when a buyer asks, and who they name instead.
Sends your work email and business details to Runner, which asks the assistants for you.
Check my businessWho's buying
Enter your website. See the signs a buyer is ready, where they talk, and recent posts that match.
Sends your work email and website to Runner, which reads the site and searches public posts for you.
Find my buyers
Social
Posts that fit, and tags people can read.