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Blaze vs Runner

A Blaze AI review from Blaze's own pages: what it does, Blaze pricing as printed, and how it compares with Runner. Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads.

Build my team See them side by side

In one line

Blaze

An AI marketer that works from your website and goals: a plan, posts, Google and Meta ads, and replies to leads who contact you.

Runner

An AI team built around your business. Channel leads draft the work; leadership keeps it tied to the goal you set.

Side by side

How Blaze and Runner help with business work
Your question	Blaze	Runner
How do I start?	Share your website and your goals.	Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?	A marketing plan, posts, and Google and Meta ads.	Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
Where do ads run?	Google and Meta.	Your own ad accounts on Google, Meta, LinkedIn, Reddit, TikTok and AppLovin, once each network has approved Runner. Each change shows its before and after and what it does to spend, and applies only once it's approved or when it fits inside a budget you approved.
How do posts go out?	It posts automatically from the third day of its trial, once your accounts are connected.	Inside daily limits that start at zero, or a weekly allowance you save for one kind of post or email. Once a lead's last 10 drafts all go out as written, you can let it run on its own inside the limits you set, and an edit or a rejection puts it back to asking. Switching the team on or raising a limit asks you to confirm it's you.
What does an approval cover?	Its pricing page says “You review, approve, and direct every step”.	Each Instagram draft is saved as a version, and its checks run on every save and again before it's scheduled. An approval covers that one version: change a word and it needs approving again, by you or by an agent you've allowed to schedule. Scheduled posts go out on your own Instagram account once Meta approves Runner.
Does it find leads?	It replies to leads who contact your business first.	Yes. Runner finds companies that fit and the people there, and sends each one your introduction with a line on why their company fits. An owner or admin approves the batch in one press, and every send checks your suppression list again. Named people are found only at US companies.

How do I start?: Blaze
Share your website and your goals.
Runner
Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?: Blaze
A marketing plan, posts, and Google and Meta ads.
Runner
Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
Where do ads run?: Blaze
Google and Meta.
Runner
Your own ad accounts on Google, Meta, LinkedIn, Reddit, TikTok and AppLovin, once each network has approved Runner. Each change shows its before and after and what it does to spend, and applies only once it's approved or when it fits inside a budget you approved.
How do posts go out?: Blaze
It posts automatically from the third day of its trial, once your accounts are connected.
Runner
Inside daily limits that start at zero, or a weekly allowance you save for one kind of post or email. Once a lead's last 10 drafts all go out as written, you can let it run on its own inside the limits you set, and an edit or a rejection puts it back to asking. Switching the team on or raising a limit asks you to confirm it's you.
What does an approval cover?: Blaze
Its pricing page says “You review, approve, and direct every step”.
Runner
Each Instagram draft is saved as a version, and its checks run on every save and again before it's scheduled. An approval covers that one version: change a word and it needs approving again, by you or by an agent you've allowed to schedule. Scheduled posts go out on your own Instagram account once Meta approves Runner.
Does it find leads?: Blaze
It replies to leads who contact your business first.
Runner
Yes. Runner finds companies that fit and the people there, and sends each one your introduction with a line on why their company fits. An owner or admin approves the batch in one press, and every send checks your suppression list again. Named people are found only at US companies.

What Blaze costs

Starter: $79/mo
Growth: $149/mo
All-In-One: $999 / month

Read on its maker's page on 19 October 2026: Blaze pricing (opens in a new tab)

Who each is for

Blaze: A business that wants its marketing plan, posts and ads made for it, with a managed tier if it wants one.
Runner: A business that wants a whole team on growth: a scout finds leads, channel leads draft the outreach, and leadership scores the work against the goal you set, on the model you pick.

Already using Blaze?

Keep Blaze on the plan, posts and ads it makes for you today. Add Runner for growth.

Blaze gets you a plan and posts from your website quickly, and offers a managed tier. Runner adds a team that finds the leads, sends each one your introduction and keeps score against the number you set.

What Runner adds

Budgets proposed from resultsYou set the total. The team proposes each channel's share from results, and you approve it. Then it paces spend inside that budget and asks before the total goes up.
Their own phone numberGive the team members that need one a phone number you already hold on your Twilio account.
Marked as AI-madeYou see which model makes each picture or clip. Every picture a model draws carries a machine-readable mark naming that model. Once Meta approves Runner, an Instagram post made with one asks for Instagram's AI info label.
Your rules, keptWrite a Never show rule, and the team keeps it out of every brief and checks each picture it draws before keeping it. A post can say what sold from your own sales record: item names and counts, never money and never a customer.
A record of the workEvery picture and clip the team chooses records why, and the team's scheduled jobs leave a line on its board saying what they did, quiet runs included.
Your model, paid your wayPick the model your chief executive and each lead run on. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.

Questions about Blaze and Runner

Should I use Blaze or Runner?

Use both if you like. Blaze plans and posts from your website and goals. Runner gives growth a whole team: it finds new leads, sends each one your introduction and drafts your posts and ads, working toward a goal you set.

What changes if I switch from Blaze?

The team also goes after new leads: it finds companies that fit and writes each person an introduction. It works inside the limits you set, and the daily ones start at zero.

Does Runner work for a shop or a café?

Yes. Connect Square, Lightspeed Retail, Toss Place or Toast, or drop in the sales report your POS already makes. Shopify POS works through its orders CSV, and Clover follows once Clover approves Runner. Runner keeps totals and trends, never customer names, emails or card numbers.

Which AI model does Runner run on?

The one you pick for your chief executive and each lead. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama, where your vendor agreement and your rate limits apply.

Will anything go out without me?

Not until you switch the team on. Then it works inside the limits you set, and anything outside them comes to you first, with the reason. Every email also checks the contact's recorded consent and your suppression list.

How do I get Runner?

Create your account and pick a plan. You pay upfront when you start; the plans are on the pricing page.

Your business. Your goal. Your growth team.

Build my teamYou pay upfront when you start.

What this page says about Blaze was read from its maker's pages on 19 October 2026:

Blaze pricing (opens in a new tab): “You review, approve, and direct every step”

Trademarks of their owners. No affiliation or endorsement.