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Pomelli vs Runner

A Google Pomelli review from Google's own posts: what it does, what they say about Pomelli pricing, and how it compares with Runner. Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads.

Build my team See them side by side

In one line

Pomelli

Google's tool that reads your website into a “Business DNA”, then makes marketing assets you download.

Runner

An AI team built around your business. Channel leads draft the work; leadership keeps it tied to the goal you set.

Side by side

How Pomelli and Runner help with business work
Your question	Pomelli	Runner
How do I start?	Give it your website.	Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?	A “Business DNA” from your website, then marketing assets.	Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
How do posts go out?	As downloads: “All assets can be downloaded”, Google's launch post says.	Inside daily limits that start at zero, or a weekly allowance you save for one kind of post or email. Once a lead's last 10 drafts all go out as written, you can let it run on its own inside the limits you set, and an edit or a rejection puts it back to asking. Switching the team on or raising a limit asks you to confirm it's you.

How do I start?: Pomelli
Give it your website.
Runner
Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?: Pomelli
A “Business DNA” from your website, then marketing assets.
Runner
Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
How do posts go out?: Pomelli
As downloads: “All assets can be downloaded”, Google's launch post says.
Runner
Inside daily limits that start at zero, or a weekly allowance you save for one kind of post or email. Once a lead's last 10 drafts all go out as written, you can let it run on its own inside the limits you set, and an edit or a rejection puts it back to asking. Switching the team on or raising a limit asks you to confirm it's you.

What Pomelli costs

Google's two posts on Pomelli print no price.

Read on its maker's page on 19 October 2026: Google's launch post (opens in a new tab)

Who each is for

Pomelli: A business that wants marketing assets made from its website, ready to download.
Runner: A business that wants a whole team on growth: a scout finds leads, channel leads draft the outreach, and leadership scores the work against the goal you set, on the model you pick.

Already using Pomelli?

Keep Pomelli for brand assets you download and use yourself. Add Runner for growth.

Pomelli makes assets straight from a website. Runner adds a team that finds the leads, sends each one your introduction and keeps score against the number you set.

What Runner adds

Leads, each introducedRunner finds companies that fit and the people there, and sends each one your introduction with a line on why their company fits. An owner or admin approves the batch in one press, and every send checks your suppression list again. Named people are found only at US companies.
Ads on your own accountsYour own ad accounts on Google, Meta, LinkedIn, Reddit, TikTok and AppLovin, once each network has approved Runner. Each change shows its before and after and what it does to spend, and applies only once it's approved or when it fits inside a budget you approved.
An approval covers one versionEach Instagram draft is saved as a version, and its checks run on every save and again before it's scheduled. An approval covers that one version: change a word and it needs approving again, by you or by an agent you've allowed to schedule. Scheduled posts go out on your own Instagram account once Meta approves Runner.
Budgets proposed from resultsYou set the total. The team proposes each channel's share from results, and you approve it. Then it paces spend inside that budget and asks before the total goes up.
Their own phone numberGive the team members that need one a phone number you already hold on your Twilio account.
Marked as AI-madeYou see which model makes each picture or clip. Every picture a model draws carries a machine-readable mark naming that model. Once Meta approves Runner, an Instagram post made with one asks for Instagram's AI info label.
Your rules, keptWrite a Never show rule, and the team keeps it out of every brief and checks each picture it draws before keeping it. A post can say what sold from your own sales record: item names and counts, never money and never a customer.
A record of the workEvery picture and clip the team chooses records why, and the team's scheduled jobs leave a line on its board saying what they did, quiet runs included.
Your model, paid your wayPick the model your chief executive and each lead run on. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.

Questions about Pomelli and Runner

Should I use Pomelli or Runner?

Use both if you like. Pomelli makes brand assets from your website for you to download. Runner gives growth a whole team, working toward a goal you set.

Can Runner read my website like Pomelli does?

Yes. Give it your website, and Runner builds your Growth DNA: what you sell and who it's for. You check it, and the team works from it, with your code or your point-of-sale sales report adding more.

Can Runner use what Pomelli makes?

Yes. Add the pictures you make in Pomelli to your asset library, and the team uses them in your posts, marked as made with AI when you say they were. On an ad waiting for approval, you can also swap in a picture or clip of your own, and it goes through the same approval as one the team made.

Can Runner make pictures with Google's image model?

Yes. Google's Gemini image model is one of the picture models the team picks between, going by what earlier pictures earned. You can also pin it for a product or for one channel.

Does Runner work for a shop or a café?

Yes. Connect Square, Lightspeed Retail, Toss Place or Toast, or drop in the sales report your POS already makes. Shopify POS works through its orders CSV, and Clover follows once Clover approves Runner. Runner keeps totals and trends, never customer names, emails or card numbers.

Which AI model does Runner run on?

The one you pick for your chief executive and each lead. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama, where your vendor agreement and your rate limits apply.

Will anything go out without me?

Not until you switch the team on. Then it works inside the limits you set, and anything outside them comes to you first, with the reason. Every email also checks the contact's recorded consent and your suppression list.

How do I get Runner?

Create your account and pick a plan. You pay upfront when you start; the plans are on the pricing page.

Your business. Your goal. Your growth team.

Build my teamYou pay upfront when you start.

What this page says about Pomelli was read from its maker's pages on 19 October 2026:

Google's launch post, 28 October 2025 (opens in a new tab): “Business DNA”, “All assets can be downloaded”
Google's post of 19 May 2026 (opens in a new tab)

Trademarks of their owners. No affiliation or endorsement.