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Muse vs Runner

Muse is Meta's AI agent for getting business work done in the tools you already use. Runner gives growth a team of its own, built from your code or your POS sales report.

Build my team See them side by side

In one line

Muse

Meta's personal AI agent. Muse for Small Business adds skills and connectors for running a business.

Runner

An AI team built around your business. Channel leads draft the work; leadership keeps it tied to the goal you set.

Side by side

How Muse and Runner help with business work
Your question	Muse	Runner
How do I start?	Share a goal and connect your storefront, business accounts and other tools.	Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What work does it take on?	Growth plans, campaign drafts and reviews of sales and expenses.	A scout finds leads, channel leads draft outreach, and leadership reviews progress against your goal.
What stays in my hands?	You approve before it publishes, sends or spends.	The target, budget and limits. Switch on email sending inside those limits; exceptions come to you.
How do I follow progress?	An action history of completed and planned work.	Recorded counts against the target you set, plus a weekly review.
Which AI model?	Meta's own model, trained for agent work.	You pick one for the chief executive and each lead, on the AI credits your plan includes or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.
How do approvals work?	As Meta's help page lists them: Allow once, Allow for this task, Allow for this site, Always allow, Deny, or View task details.	You approve or reject each proposal, with the reason. Every email still checks recorded consent and your suppression list, again at send time.
Which actions ask first?	You choose per connector: Ask for only some actions, or Always ask.	The daily limits you set, which start at zero. Anything outside them comes to you first, with the reason.
Is my work used to train a model?	Meta's help page says training on your interactions is on by default, with a setting to turn it off.	Runner trains no model. What the team drafts runs on the model you pick, on your plan's AI credits or on your own key.

How do I start?: Muse
Share a goal and connect your storefront, business accounts and other tools.
Runner
Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What work does it take on?: Muse
Growth plans, campaign drafts and reviews of sales and expenses.
Runner
A scout finds leads, channel leads draft outreach, and leadership reviews progress against your goal.
What stays in my hands?: Muse
You approve before it publishes, sends or spends.
Runner
The target, budget and limits. Switch on email sending inside those limits; exceptions come to you.
How do I follow progress?: Muse
An action history of completed and planned work.
Runner
Recorded counts against the target you set, plus a weekly review.
Which AI model?: Muse
Meta's own model, trained for agent work.
Runner
You pick one for the chief executive and each lead, on the AI credits your plan includes or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.
How do approvals work?: Muse
As Meta's help page lists them: Allow once, Allow for this task, Allow for this site, Always allow, Deny, or View task details.
Runner
You approve or reject each proposal, with the reason. Every email still checks recorded consent and your suppression list, again at send time.
Which actions ask first?: Muse
You choose per connector: Ask for only some actions, or Always ask.
Runner
The daily limits you set, which start at zero. Anything outside them comes to you first, with the reason.
Is my work used to train a model?: Muse
Meta's help page says training on your interactions is on by default, with a setting to turn it off.
Runner
Runner trains no model. What the team drafts runs on the model you pick, on your plan's AI credits or on your own key.

Who each is for

Muse: An owner who wants an agent across the inbox, the books, the storefront and social, in the US or Canada.
Runner: A business that wants a whole team on growth: a scout finds leads, channel leads draft the outreach, and leadership scores the work against the goal you set, on the model you pick.

Already using Muse?

Keep Muse on your inbox, your books and your storefront. Add Runner for growth.

Muse works with Shopify, QuickBooks, Canva and your Facebook and Instagram accounts. Runner connects QuickBooks and Xero too, and posts to your Facebook Page and Instagram account once Meta approves Runner. It adds a team that finds the leads, drafts the outreach and keeps score against the number you set.

What Runner adds

Built around your businessStart from your code or your POS. Runner proposes a team to match what you sell.
A team, one job eachA scout finds leads and channel leads draft outreach. Leadership holds the team to your goal; two advisors argue both sides.
Your model, paid your wayPick the model your chief executive and each lead run on. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.
Their own phone numberGive the team members that need one a phone number you already hold on your Twilio account.
Limits you setDaily limits start at zero. Anything that fails a check comes to you as an approval, with the reason.
A goal you setYou pick what counts and the date. Runner counts only what was recorded, never what an agent says it did.
Your books, read liveConnect QuickBooks Online or Xero, and Runner reads your paid and open invoices, your top paying customers and a 90-day profit and loss straight from your books.

Questions about Muse and Runner

Should I use Muse or Runner?

Use both if you like. Muse is an agent across the tools you already use. Runner gives growth a team of its own, working toward a goal you set.

Does Runner work for a shop or a café?

Yes. Connect Square, Lightspeed Retail, Toss Place or Toast, or drop in the sales report your POS already makes. Shopify POS works through its orders CSV, and Clover follows once Clover approves Runner. Runner keeps totals and trends, never customer names, emails or card numbers.

Which AI model does Runner run on?

The one you pick for your chief executive and each lead. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama, where your vendor agreement and your rate limits apply.

Will anything go out without me?

Not until you switch the team on. Then it works inside the limits you set, and anything outside them comes to you first, with the reason. Every email also checks the contact's recorded consent and your suppression list.

How do I get Runner?

Create your account and pick a plan. You pay upfront when you start; the plans are on the pricing page.

Your business. Your goal. Your growth team.

Build my teamYou pay upfront when you start.

What this page says about Muse was read from its maker's pages on 19 October 2026: Meta's announcement (opens in a new tab), Muse for Small Business (opens in a new tab), How We Built Safety Into Muse (opens in a new tab), Introducing Muse (opens in a new tab), Meta Help: guidance and approval (opens in a new tab), Meta Help: privacy, safety and security (opens in a new tab).

Trademarks of their owners. No affiliation or endorsement.