The short version
- The daily limits start at zero, so at first every email and post waits for you to approve it.
- Raise the email limit, and emails that pass every check go out on their own, up to that many a day.
- Anything that fails a check comes to your approvals with the reason, and one switch stops everyone at once.
Your team asks first until you say otherwise
When your team starts, its daily limits are zero. At zero, every email and post waits for you to approve it.
Three things let work go out without asking, and each one is your choice: raising a daily limit, saving a rule that lets one kind of post or email skip asking, or letting a team member that has earned it run on its own.
Set how many emails and posts a day, and when to stay quiet
Switch the team on and set its daily limits: how many marketing emails a day, how many posts a day on each channel, and when to stay quiet. Switching on asks you to confirm it's you.
- The email limit counts every person emailed that day across the whole team, including emails you approved yourself.
- Quiet hours follow each person's own time zone when Runner knows it, and a time zone you choose when it doesn't.
- Three protective settings are on from the start: at least seven days between emails to the same person, quiet hours from 21:00 to 08:00, and a period of 28 days.
- Limits never run open-ended. They last 28 days unless you choose otherwise, at most 90, and then end until you renew them.
Three starting points
Setup offers Drafts only, A little and More. Drafts only keeps both daily limits at zero, so the team drafts and you approve everything.
Everything is checked before it goes out on its own
Before an email or post goes out on its own, it is checked. The team has to be switched on and running. An email goes only to people who opted in and whose mailbox is confirmed. It has to fit inside today's limit. And its words have to keep to your approved claims and brand rules.
Runner also keeps its own ceiling on how often each channel sends, whatever your limits say, and an email meant for more people at once than one approval covers comes to you instead.
What the words check looks for
The exact phrases your claim sets and brand rules rule out or require. A reworded claim gets past it, so write the phrases you care about into your rules.
Anything that fails a check comes to you, with the reason
An email or post that fails a check doesn't go out. It comes to your approvals with the reason shown first, under What could go wrong, and you decide.
Timing works differently. If everyone an email would reach is in quiet hours or heard from you recently, it waits and is checked again later. Anyone else in that position is left out of that send.
Everything that goes out on its own is written down: what went out and, for a post, how to undo it.
Some things always ask you
A LinkedIn article always waits for your approval, whatever the limits say. So does every post on Instagram, Bluesky, Pinterest and Google Business, an email over today's limit, and anything that fails a check.
The team can offer to raise its own email or post limit after a good week, but only against a bar you set, and only an owner or admin can say yes. Raising a limit asks you to confirm it's you; lowering one never does.
Rules, and team members that run on their own
From an approval, an owner or admin can save a rule that lets one team member do one kind of thing without asking, up to a set number of times a week. A rule never skips asking for a first email to new people, or a first post on a channel.
When a team member's last ten drafts were approved as written, the owner can let it run on its own. Changing or turning down one of its drafts switches that off again, and it still asks before a first post, a new list, an article or any spend.
Save a rule for words you are happy with
A rule is counted by the week rather than by the daily limits. It still checks consent and unsubscribes, but the words check belongs to the daily limits, so save a rule only for something you are happy to see go out as written.
One switch stops everyone at once
Stop team stops every team member, the daily limits and any running ad budget in one step, and it never asks you to confirm it's you. Once the team is stopped, nothing it drafted goes out, even a draft already approved.
Starting again asks you to confirm it's you, and the ad budget restarts separately, on its own page. Pause is the gentler choice: the team keeps drafting for your approval.
Only an owner or admin can switch the team on, change its limits or press Stop team.
What to check before you approve a draftQuestions about daily limits
If I leave the daily limits at zero, does anything go out without me?
Not through the limits: at zero, every email and post waits for your approval. The only other ways something skips asking are a rule you save for one kind of post or email, or letting a team member that has earned it run on its own. Both are your choice.
What happens to an email that fails a check?
It doesn't go out. It lands in your approvals with the reason shown first, and you decide. If the only problem is timing, because everyone it would reach is in quiet hours or heard from you recently, it waits and is checked again later instead.
Do emails I approve myself count toward the daily limit?
Yes. The day's total counts every marketing email sent that day, including the ones you approved, so fewer go out on their own afterwards.
What does Stop team stop?
Every team member, the daily limits and any running ad budget, all at once, and it never asks you to confirm it's you. Starting again does ask, and the ad budget restarts separately on its own page. An email that already went out stays sent.
Can the team raise its own limits?
No. It can offer to raise the email or post limit after a week that meets a bar you set, and there is no offer until you set that bar. Only an owner or admin can accept, after confirming it's them.
Give your business a growth team.
Create your account and pick a plan. Your team is built once the plan is paid.
