The short version
- Each lead puts its drafts in your approvals, with the brief it was given beside each one.
- Check where it goes, whether it does what the brief asked, and every claim, price and date in it.
- Approve an email and Runner sends it straight away, only to people who opted in. You can edit a draft first, and what you save is what is sent.
Each draft arrives with its brief beside it
Each lead on your team writes drafts for its own channel and puts them in your approvals. A draft shows who is asking, by job and labelled as an AI agent, the brief it was given, the words themselves, and which AI model wrote it.
Your checklist before you press Approve
Six things on the page to look at before you press it.
Who is asking
The lead's job, and the AI model that wrote the draft.
Where it goes
The audience for an email, with how many people can receive it right now, or the page or account for a post.
The brief it was given
Does the draft do what the lead was asked to do?
The draft
Every claim, price and date in it, read by you.
What could go wrong
Open Details for any reason the draft came to you.
What the button does
Approve and send sends an email at once, or queues a post to publish a few minutes later. The line above the buttons says whether it can be undone.
Some checks run before a draft reaches you
A social post is checked against your claim sets, and one that breaks them is never filed. Public posts are kept free of prices, and of words like guaranteed and official partner.
If you keep a catalogue in Runner, a price in an email has to match it, and the draft lists the catalogue items it names.
Why your own read still matters
The checks look for the exact phrases in your claim sets and brand rules, so a reworded claim gets through. An email draft you approve is not checked against your claim sets at all, which is why the claims in an email are yours to read.
What Approve does, channel by channel
An approval never overrides consent or do-not-contact rules. If an email would reach more people than one approval covers, approving sends nothing, and the page points you to Campaigns.
- An email is sent straight away, only to people who opted in and whose mailbox is confirmed. Anyone who unsubscribed, is blocked or was already emailed that day is skipped. A sent email stays sent.
- A post on a channel Runner publishes to goes out a few minutes later, and you can cancel it until then.
- On X and Reddit, approving records your yes, and you post it yourself.
- For a LinkedIn article, approving schedules its document post and teaser, and pasting the article into LinkedIn stays with you.
Edit it first, or turn it down
Open Edit before approving to change the words. What you save is exactly what is sent, and Approve then says yes to that version. You can also tell the lead to remember the change for its next drafts.
If the draft changed while you were reading, the approval is refused, so you only ever say yes to the words on your screen.
Reject stops the draft for good, and nothing is sent. A reason is optional, and you have ten seconds to change your mind.
If nobody decides, nothing is sent
A draft waits a day for a decision. If nobody decides in time it expires and nothing is sent; a draft planned for a set time in the week waits until that time. Only an owner or admin can approve, edit or reject a draft.
Not everything waits for a person. Inside the daily limits you set, emails and posts that pass every check go out on their own, a rule you save can let one kind of post or email skip asking, and a team member you let run on its own can go ahead without you. Every LinkedIn article still waits for you.
Daily limits: what your team may send without youQuestions about approving drafts
Can I change a draft before I approve it?
Yes. Open Edit before approving, change the words and save. What you save is exactly what is sent, and you then approve that new version.
What happens if I don't get to it?
It expires and nothing is sent. Most drafts wait a day; a draft planned for a set time in the week waits until that time.
Does approving an email send it to my whole list?
No. It goes only to people who opted in and whose mailbox is confirmed, and anyone unsubscribed, blocked or already emailed that day is skipped. If too many people could get it, nothing is sent and you're pointed to Campaigns.
What does Reject do?
It stops the draft for good, and nothing is sent. A reason is optional, and you have ten seconds to change your mind.
Does anything skip my approvals?
Only what you allow: emails and posts that pass every check inside your daily limits, one kind of post or email you saved a rule for, or a team member you let run on its own. Every LinkedIn article still asks, and a saved rule never skips asking for a first email to new people or a first post on a channel.
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