The short version
- You pick what the goal counts, like sign-ups or paying customers, and a date. The number is yours.
- Runner counts only what was recorded, and shows nothing until a count arrives.
- Every week the head of growth compares each lead's results with its share of the goal, and suggests a change you approve.
A goal is what counts, a number and a date
What the goal counts is something like sign-ups, paying customers or orders. Runner suggests a few ideas that fit how your business sells, and you choose.
The team needs a number and a date before it can start. An owner or admin sets them, and your team's agents never set or change the number.
Runner can suggest a starting number, and you decide
When you set up the team, Runner can suggest a starting number and date. Nothing is saved until you press, and you can change it.
The suggestion is a fixed starting point for that kind of goal or, for a goal counted in money, a figure worked out from your Stripe account. It is never an AI's guess.
Runner counts only what was recorded
Progress is the latest count Runner has on record, set against your number. A count reaches Runner in one of four ways:
- Your product reports it to Runner.
- An owner or admin types today's count on the team page.
- For a goal counted in money, Runner reads it from your Stripe account.
- For a sign-up or paying-customer goal, Runner counts the sign-up and payment events your product already sends it, from the day the team was set up.
Before the first count
The goal says it hasn't been reported yet, never zero. A correction is saved as a new reading, and the old one is kept. The goal shows the count and your number, with no pace and no projected date.
Each lead holds a share of the goal
Your team has a lead for each channel, like email or LinkedIn, and each lead holds a share of the goal. Together the shares make up the whole goal.
A lead's share also sets about how many of the team's daily drafts it writes. Those drafts still wait for your approval, or go out only inside the limits you set.
A sign-up counts for a lead when the person came in through one of that lead's tagged links in the 30 days before signing up.
Every week, the head of growth suggests a change, and you approve it
Every week, the head of growth compares what each lead brought in with the share of the goal it holds. It counts sign-ups, or paying customers once any lead has one.
It suggests giving a bigger share to the lead that brought in the most for its share, taken from the lead that brought in the least, and never more than five points of the goal in a week. Nothing changes until an owner or admin approves it, and a suggestion nobody decides on expires when the next review is due.
- A lead whose results couldn't be measured is marked Not measured, never zero, and its share stays where it is that week.
- If fewer than two leads can be measured, or none brought in a sign-up, nothing moves, and the review says why.
- The first review comes the Monday after the team's first full week of work.
The weekly floor
The head of growth also writes down a floor for next week: at least a number of paid subscriptions, sign-ups or visits from the team's channels. The next review marks it Hit, Missed or Couldn't be measured. It is about the team's channels, never about your goal's number or date.
Change the goal later, with a record of every change
An owner or admin can change the number or the date later. Once the team is working, the change goes for approval, and the team follows it from its next drafts. What the main goal counts stays the same.
You can add up to three other goals, each with its own number, date and count. The team is judged on the main goal, and another goal moves nothing until you point a channel at it.
Every change to a goal is kept: who made it, when, and what it was before and after.
How your growth team works, in five stepsQuestions about your growth goal
Does Runner choose my number?
No. Runner can suggest a starting number and date, and nothing is saved until you press. Your team's agents never set or change the number.
How does Runner know how far along I am?
It counts only what was recorded: a count your product reports, one an owner or admin types in, your Stripe account for a goal counted in money, or the sign-up and payment events your product already sends. Until a count arrives, the goal says it hasn't been reported yet.
Does the team move shares of the goal on its own?
No. The head of growth suggests a move each week, at most five points of the goal, and nothing moves until an owner or admin approves it.
Can I change the goal after the team starts?
Yes. An owner or admin can change the number or the date. Once the team is working, the change goes for approval and the team follows it from its next drafts. What the main goal counts stays the same.
Give your business a growth team.
Create your account and pick a plan. Your team is built once the plan is paid.
