The marketing loop
Marketing that listens first and learns every week.
Your growth team hears what your buyers are saying, answers the few things worth answering, and checks every week what brought customers in. Nothing goes out until you say yes.
One loop, five steps
1 of 5
Listen
Every day your team reads the posts your buyers read on LinkedIn, X, Reddit, Bluesky and YouTube, and the news sites you choose. It also asks AI assistants what a buyer would, and sees whether they name you.
2 of 5
Pick
It picks the few worth your time and says why each fits. Your Do we join? rules set how bold it may be and the topics it never joins.
3 of 5
Make
One useful draft for each, in your voice and written for its network: a comment under the post, a post, or a brief for a page. It reads the post first; a YouTube video is watched.
4 of 5
Approve
Every post, comment and article waits in Approvals with its time. Approve it and it's scheduled. Change any word first, or turn it down.
5 of 5
Learn
Every Monday your head of growth ranks each channel by the sign-ups and paying customers it brought in, makes one prediction for the week, and grades last week's.
Take the loop with you.
The whole method on one page, as a skill file your own AI assistant can follow: what to automate, what to keep for a person, and how to run one fair test.
Judged by customers, not by posts
A person on every send
Anything that speaks in your name waits for your OK. Your team does the work that repeats: the reading, the sorting, the drafting.
Drafts move nothing
The weekly review counts sign-ups and paying customers from each channel. How much your team wrote never earns a channel more.
Your topics, your line
Do we join? holds how bold your team may be and the topics it never joins, and you can change it any time.
We run on it too
Runner's own marketing runs on the same loop, from the daily read to the Monday review.
Questions about the marketing loop
Does anything post without me?
Not unless you choose it. Every post, comment and article waits for your OK in Approvals. An owner can let posts go out on their own inside daily limits they set, and those limits start at zero.
Where does my team listen?
In the posts your buyers read on LinkedIn, X, Reddit, Bluesky and YouTube, in the news sites you add, and in what AI assistants say when a buyer asks them about what you sell.
How does it know what worked?
Every Monday your head of growth reads the sign-ups and paying customers each channel brought in from its own links, and grades last week's prediction. When you change a page for AI search, Runner shows what happened against the same number of days before.
Can I keep some topics off limits?
Yes. In Do we join?, list the topics your team never joins and how bold it may be. A trend on one of those is dropped before your team writes a word.
What is the skill file?
The marketing loop written as a one-page method: the loop card, the five steps, what to automate and what to keep for a person, and one fair test. Give it to any AI assistant that follows skill files.