Your ideal customers, drafted for you and sized from official counts

Before a growth team can write to anyone, it needs to know who it is writing to. Runner now drafts that for you.

Published 31 October 2026 · 1 min read

Runner's customer page: a summary line, three drawn customer portraits, and two person archetypes, one with its market size

Drafted from what you already run

Connect a repo or your POS, and Runner's customer scan proposes the kinds of customers you sell to. You adjust them, or add your own.

Runner's customer page: a one-line summary, three drawn portraits, and two person archetypes — A summary of who you sell to, and the archetypes behind it, ready to edit.

Real people, not just companies

An archetype can be a kind of person as well as a kind of business. Each person archetype gets a drawn character of its own, and the same archetype always looks the same. Each business archetype gets an illustration.

A person archetype, a mobile repair tech going solo, with a drawn portrait and a market size — A person archetype, drawn, with its market beside it.

Market size from official counts

Ask for a market size and Runner suggests one from official counts: the US Census in the United States, the Korea National Business Survey in Korea. Each comes with its source, and it is a recorded figure, never an estimate.

A market size suggested from the Korea National Business Survey 2024, with Use this and Check the source — Korea, from the National Business Survey.

A market size suggested from the US Census County Business Patterns 2023, with Use this and Check the source — The United States, from the Census.

Scan again, and keep your edits

Scan again re-reads your sources, and asks before it replaces anything you wrote.

The customer scan line with its Scan again button — Scan again whenever your business changes.

Your growth team writes to them

Your growth team writes ads and social posts for these customers.

See your growth team

Give your business a growth team.

Create your account and pick a plan. Your team is built once the plan is paid.

Build my team How your growth team works

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