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How much should you spend on ads?

Start from the number of new customers you want. Add what a click costs and how many visitors buy, and see the clicks and the budget it takes.

Runs in your browser. Nothing you type is sent to Runner.

Budget
1,500.00
Clicks needed
2,000
Cost per customer
37.50

How it works

  1. Type how many new customers you want from the ads.

  2. Type your cost per click and the share of visitors who buy, from past ads or your site's analytics.

  3. Read the clicks you need, the budget, and what each customer costs at those numbers.

Want this done for you, every week?

Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads. You set the number it works toward.

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Questions about the Ad Budget Calculator

How is the budget worked out?

Clicks needed equal the customers you want divided by your conversion rate. The budget is those clicks times your cost per click. Forty customers at a 2% conversion rate take 2,000 clicks; at 0.75 a click, that is 1,500.

Where do I find my cost per click and conversion rate?

Your ad account reports the average cost per click for past campaigns. Your conversion rate is orders divided by visits, from your store or site analytics. With no history, run a small test first and use its numbers.

Is the result a forecast?

It is arithmetic on the numbers you type. Costs per click move with competition and season, and conversion rates with the page and the offer, so treat it as the budget those numbers imply, and check it against the first week.

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