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What did each new customer cost?

Type what you spent on marketing and how many new customers it won. See the cost of each one, and set it beside what a customer is worth to you.

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Cost per new customer
30.00
Value to cost
4 to 1
Left after winning each one
90.00

How it works

  1. Type your marketing spend for the period: ads, promotions, the tools you paid for.

  2. Type the new customers you won in the same period.

  3. Add what a customer is worth to you, from the lifetime value calculator, to see the two side by side.

Want this done for you, every week?

Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads. You set the number it works toward.

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Questions about the Cost per Acquisition Calculator

How is cost per acquisition calculated?

Cost per acquisition is the spend divided by the customers it won. Spend 900 and win 30 new customers, and each cost 30.

What is the difference between CPA and CAC?

They are often used for the same sum. CPA usually counts one campaign's spend against the sign-ups or orders it drove; CAC usually counts everything you spend to win customers, staff time included, against all the new customers in a period.

How do I know if my cost is too high?

Compare it with what a customer leaves you. If a new customer is worth 120 in profit over their time with you and costs 30 to win, each one pays back four times. Add the value and the calculator shows the ratio.

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