Runner
Sign in

Free toolAds

Does your search ad fit?

Write the headlines, descriptions and display path for a responsive search ad. Each field counts against Google's limit as you type, and the preview shows how they read together.

Runs in your browser. Nothing you type is sent to Runner.

  • Headline 124 / 30
  • Headline 217 / 30
  • Headline 325 / 30
  • Description 172 / 90
  • Description 261 / 90
  • Path 15 / 15
  • Path 25 / 15

Sponsored · maplestreetbakery.com/cakes/order

Custom Cakes in Portland | Order by Thursday | Baked Fresh Every Morning

Birthday, wedding and everyday cakes, made to order with seasonal fruit. Pick up at our Maple Street shop or ask about local delivery.

How it works

  1. Type your final URL and the two display path fields.

  2. Write three headlines and two descriptions.

  3. Shorten anything over its limit, then copy the fields into Google Ads.

Want this done for you, every week?

Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads. You set the number it works toward.

Build my team

Questions about the Google Ads Character Counter

What are the character limits for a Google search ad?

In a responsive search ad, each headline takes up to 30 characters and each description up to 90. Each of the two display path fields takes 15. You can add up to 15 headlines and 4 descriptions, and Google combines them.

Why does Google count some characters as two?

Google counts double-width characters, such as Korean, Chinese and Japanese, as two characters toward the limit. This counter counts each character once, so leave room if you write in those scripts.

Will Google show my headlines in this order?

Not always. Google tests combinations of your headlines and descriptions and shows those it expects to perform. The preview shows one combination; pin a headline in Google Ads if it must always appear first.

More free tools like this

See every free tool