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Free toolSales and pricing

What is a regular worth to you?

Type what a customer spends on a visit, how often they come and how long they stay. See what they bring in over that time, and what it leaves you after cost.

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Lifetime revenue
648.00
Lifetime profit
388.80
Revenue a year
216.00
Orders over their lifetime
36

How it works

  1. Type the average order and how many times a year a customer buys.

  2. Type how many years a customer usually stays, and your gross margin.

  3. Read the lifetime revenue and profit, and use the profit as your ceiling for winning a customer.

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Questions about the Customer Lifetime Value Calculator

How is customer lifetime value calculated?

Lifetime revenue is the average order times orders a year times years as a customer. Lifetime profit multiplies that by your gross margin. An order of 18, twelve times a year for three years at a 60% margin is 648 in revenue and 388.80 in profit.

Where do I find these numbers?

Your POS or store export has the average order. Orders a year and years as a customer come from repeat customers you can recognise, by loyalty card, email or phone number. A rough estimate is enough to start.

What do I use it for?

For deciding what a new customer is worth winning. If a regular leaves you 388 over their time with you, spending a fraction of that to win one can still pay; the cost per acquisition calculator puts the two side by side.

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