For marketing departments
More output. Same sign-off.
Runner drafts for every channel in your brand's voice, and your approval chain decides what goes out, with roles and a record of every approval. Single sign-on comes with Bespoke.
How it works
- An owner or admin asks from Settings → Team within 14 days of your first plan payment.
- You get back what you paid, less the plan credits you used and any AI or media Runner paid for.
- Your plan ends that day. Later plan payments and bought credits aren't covered.
Business is $449 a month, AI included. See plans
Approvals
Example
Google Ads · Daily budget, Search campaign
$400$520
Can raise spend
Drafted by your team's ad lead
- Marketing manager
- Head of brand
Waiting on 2 approvals
Second approver on: two different people, neither of them the one who drafted it.
Your people sign in your company's way.
Single sign-on over SAML comes with Bespoke. Your owner or admin connects your identity provider in Settings, after proving your email domains.
How it's set up
- Each email domain is proved with a DNS record before anyone signs in through it.
- Turning it on asks the owner or admin to confirm it's them.
- You choose whether new people join as a member or an admin.
Single sign-on
ExampleStatusOn
Your identity provider
Metadata URL
https://idp.yourcompany.com/metadata
Email domains
- yourcompany.comVerified
- yourcompany.co.ukVerified
New people join asMember
Two approvers, when it matters.
With a second approver on, every ad change takes two different people, neither of them the one who drafted it. Work someone approves on their own gets a second look within seven days.
Who can do what
- Owners, admins and members, and custom roles when the standard three don't fit.
- Daily limits start at zero, so nothing goes out on its own until you raise them or save a rule that lets one kind of post skip asking.
- One switch stops every member of the team at once.
Approvals
ExampleYours to decide
- LinkedIn postLinkedIn leadNeeds you
- NewsletterEmail leadNeeds you
Waiting on someone else
- Ad budget changeNeeds an owner or adminOwner or admin
Approved by the person who asked
- Instagram postApproved their ownLook over by Friday
OwnerAdminMember
A record nothing can edit.
Every proposal, approval and send is kept on an append-only record. Nothing in it can be edited or deleted.
The record
Example- LinkedIn postMon 4:12 PMDrafted by the LinkedIn lead
- LinkedIn postTue 9:03 AMApproved by the head of brand
- Ad budget changeTue 9:40 AMApproved by two people
- Ad budget changeTue 9:41 AMApplied once
- NewsletterThu 8:00 AMSent
Append-only. Nothing in it can be edited or deleted.
Every channel in your brand's voice.
Drafts start from your Growth DNA: what you sell, who it's for, your tone and your proof. The edits your people make shape how the team writes next.
Growth DNA
ExampleYour four answers
- What you sell
- Booking software for physio clinics
- Who it's for
- Practice managers running more than one clinic
- Proof points
- Every booking confirmed by text, in the clinic's name
- How you sound
- Plain, warm and specific
Learned from your edits
- Open with the point
- Shorter sentences
- No exclamation marks
Bring your brand guidelines.
Upload your brand guide or ideal-customer profile, or paste it. Runner reads it into six fields you check, and nothing reaches the team until you press Use this.
What it changes
- PDF, Word, Hangul (.hwpx), text or Markdown, up to 20 MB.
- From then on, the team's plan, every teammate, and every post, comment and reply start from those fields.
- Every post, comment and reply is checked word for word against your words to avoid.
- Take it out any time, and the team goes back exactly where it was.
brand-guidelines.pdf · 14 pages
ExampleHere's what Runner took from it
Change anything. Nothing reaches the team until you press Use this.
Who your customer is
Practice managers running more than one clinic
Their problems
- No-shows on Mondays
- Booking by phone
What you offer
- Online booking
- Text reminders
Words to use
- appointment
- your patients
- clinic
Words to avoid
- cheap
- revolutionary
- game-changing
Proof
- Every booking confirmed by text
Everything your review asks for.
How your data is protected, the data processing agreement, and every provider that can process your content, each on a page of its own.
Start on Business, or buy for the company.
Business is ready today. Bespoke adds single sign-on and covers as many products and people as you need, priced with you.
Another person is $19 a month, on any plan.
How it works
- An owner or admin asks from Settings → Team within 14 days of your first plan payment.
- You get back what you paid, less the plan credits you used and any AI or media Runner paid for.
- Your plan ends that day. Later plan payments and bought credits aren't covered.
Business
A main product and a few more, or a small team.
$449a month, AI included
- Products, a team each
- 5
- Channel leads per team
- Up to 6
- People who can sign in
- 5
- AI credits a month
- 20,000
- Managed ad budget
- Included
Bespoke
A brand's own marketing department, with single sign-on.
Priced with you
- Products, a team each
- As agreed
- Channel leads per team
- Up to 6
- People who can sign in
- As agreed
- Managed ad budget
- Included
- Single sign-on
- Included
Buying for your company?
Tell us what you need. A person replies within one business day with a quote.
- Ask for invoice terms when you request a quote. Pay by invoice: 30-day terms, your PO number on the invoice, pay by card or bank transfer (ACH).
- Tick what your procurement asks for, and a person replies within one business day.
Questions about Runner for marketing departments
How does single sign-on work?
It comes with Bespoke. Your owner or admin proves your email domains with a DNS record, connects your identity provider over SAML in Settings, and confirms it's them to turn it on.
Who approves what?
Your approval chain does. An ad change is approved by a product's owner or an admin, and with a second approver on it takes two different people, neither of them the one who drafted it.
Where can our security team read about data?
On the security page, the data processing agreement and the list of subprocessors. Ask for anything else on the quote form and a person replies.
Can we buy for the whole company?
Yes. Tell us the products, the people and when you want to start, and a person replies within one business day with a quote.
Give your brand's team more hands.
Keep the approval chain you have. Runner takes every channel's first draft.
How it works
- An owner or admin asks from Settings → Team within 14 days of your first plan payment.
- You get back what you paid, less the plan credits you used and any AI or media Runner paid for.
- Your plan ends that day. Later plan payments and bought credits aren't covered.
