First responders
First to market wins. So does first to respond.
When news breaks in your market, your phone gets a ping and your team drafts your take: an article for your News page and LinkedIn, and a post for each channel it runs. Publish it all with one press.
First Responder add-on · $79 a month per productSee the add-on
From breaking news to your take
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Pick where your news breaks
Choose the news sources your buyers read and switch on the ones where being first counts. Your team checks each one every 10 minutes.
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Say when to respond
Write up to five rules in your own words: when to respond and when to skip. Your team reads them before every call.
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A ping when it matters
When something lands that your buyers care about, your phone buzzes with the headline. Open it to see how long ago it broke, your team's angle and why it matters.
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Your take, ready to approve
Press Write my take and your team drafts a hot take article for your News page and LinkedIn, plus a post for each channel it runs. Publish all with one press, and the clock shows how fast you responded.
Fast, and still yours
Only the news that fits
Your rules decide what's worth answering, so your team skips the stories that aren't yours to tell.
Nothing goes out without you
Your take waits for your press. Change a word, drop a post, or let the whole thing pass.
Written for each channel
The article is written for your News page and LinkedIn, and each post for its own network, in your voice.
A clock on every answer
Each hot topic shows how long ago it broke, and once you're done, how fast you responded.
Why the first hour counts
People move on from news faster every year. The business that answers while they're still looking is the one they hear.
Attention moves on faster
Hours an average hashtag stayed in Twitter's top 50
201317.5 h
201611.9 h
Nature Communications, April 2019
Be there earlyThe first reply gets the hearing
Odds of turning a sales lead into a prospect; a reply after 24 hours or more = 1
Reply within an hour60×
Reply after 24 hours1×
Harvard Business Review, March 2011
Answer first
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Be there early
A story's busiest hours come first, and they get shorter every year. Your sources are checked every 10 minutes, so you hear while the story is still fresh.
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Answer first
The first useful answer is the one people find, quote and pass on. Your article and your posts go out together when you press Publish all.
In a street experiment in the UK, people shown an ad tied to the news rated the brand higher and said they were readier to buy than people shown the same ad without it. Information Technology & People, 2019.
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Pick the right moments
Joining the wrong story costs more than missing one. Your rules keep your team to the news that's yours to answer.
Across 1,500 posts from the 100 biggest advertisers, brand posts tied to timely events were shared more, and unplanned events most of all. International Journal of Advertising, 2018.
Trademarks of their owners. No affiliation or endorsement.
Questions about first responders
What does first responder mean here?
Being the first business in your market with a useful answer when news breaks: a take on your News page and LinkedIn, and posts on your channels, while people are still talking about it. It's newsjacking, with the drafting done for you.
Where does my team look for news?
In the news sources you add to Runner. Switch on the ones where being first counts, and your team checks each of them every 10 minutes.
Does anything post without me?
No. Your team drafts your take when you press Write my take, and nothing goes out until you approve it. Change any word first, or drop anything you don't want.
What if a story isn't a good fit?
Your team skips it. Your rules say when to respond and when to skip, and only news your buyers care about sends you a ping.
Who gets the ping?
The owners and admins of the business, on their phone and in Runner. One ping at a time: if several stories land at once, you hear about the one that matters most, and never twice about the same one.
Which channels does it write for?
A hot take article for your News page and LinkedIn, and a short post for each other channel your team runs: X, Threads, Bluesky, Instagram and Facebook.
What does the First Responder add-on add?
A faster, wider watch. Your sources are checked every 5 minutes instead of 10, you can watch up to 30 of them instead of 12, and up to 120 new stories are judged a day instead of 60. $79 a month for each product with it on, or $790 a year, on any paid plan billed in dollars.