For marketing teams

More channels than people? Every one gets drafted.

Runner gives each channel its own AI lead, writing in your brand's voice. Your people approve from one list, and the AI bill shows what it bought.

14-day money-back guarantee

Team is $179 a month, AI included. See plans

Approvals

Example
  1. Drafted
  2. Approved
  3. Scheduled

LinkedIn lead

Your company's LinkedIn Page

We moved onboarding to one short call and one checklist. Here are the three steps we cut, and why the call stayed.

3 waiting

A lead for every channel you run.

Each channel gets an AI lead that drafts for it and nothing else. Your people stop writing from scratch and start approving.

Where the drafts go
  • Up to six channel leads for each product on Team and Business, and three on Solo.
  • LinkedIn Pages, Instagram, Facebook Pages and Bluesky publish what you approve at the time you set.
  • On X and Reddit, one press opens the post already written, and you press send.
  • Newsletters and LinkedIn articles are drafted too, and an article always waits for a person.
The channels you run

4 of 6

People on your team

2

Today

2 channels each to write

With Runner

4 leads drafting

  • LinkedIn
  • Instagram
  • X
  • Email

Your 2 people approvefrom one list

LinkedIn, Instagram, Facebook, X, Bluesky and Reddit are trademarks of their owners. Runner is not affiliated with any of them.

Every draft in your brand's voice.

Drafts start from your Growth DNA: what you sell, who it's for, your tone and your proof. The edits your people make shape how the team writes next.

What it keeps from your edits
  • Notes on how to write, such as shorter openings, and never facts about your business or your customers.
  • An owner can read every note, change it, or clear it.
  • Already have a brand guide? Upload it, check the six fields Runner reads from it, and the team writes from them.

Growth DNA

Example

Your four answers

What you sell
Booking software for physio clinics
Who it's for
Practice managers running more than one clinic
Proof points
Every booking confirmed by text, in the clinic's name
How you sound
Plain, warm and specific

Learned from your edits

  • Open with the point
  • Shorter sentences
  • No exclamation marks

Ad changes go through one approval.

Your team drafts each change in your own Google, LinkedIn and Reddit ad accounts and shows what it does to spend. It's applied once someone approves it.

The four steps, on every network
  • Drafted: Your team writes the change down. A draft changes nothing in the account.
  • Previewed: You see every field before and after, and whether the change can raise spend, lower it or leave it alone.
  • Approved: The product's owner or an admin approves it and confirms it's them. Turn on a second approver and it takes two different people, neither of them the one who drafted it.
  • Applied once: It's applied once, never twice. A change edited after it was approved needs approving again.

Google Ads

Example

Search campaign · Daily budget

$40$55

Can raise spend

  1. 1Drafted
  2. 2Previewed
  3. 3Approved
  4. 4Applied once
  • Google Ads
  • LinkedIn Ads
  • Reddit Ads

Google Ads, LinkedIn and Reddit are trademarks of their owners.

Roles and sign-off, built in.

Owners, admins and members each see what's theirs to decide. Work someone approves on their own gets a second look from another owner or admin within seven days.

Who can do what
  • Custom roles, for when the standard three don't fit your team.
  • With a second approver on, an ad change takes two different people, neither of them the one who drafted it.
  • Daily limits start at zero, so nothing goes out on its own until you raise them or save a rule that lets one kind of post skip asking.

Approvals

Example

Yours to decide

  • LinkedIn postLinkedIn leadNeeds you
  • NewsletterEmail leadNeeds you

Waiting on someone else

  • Ad budget changeNeeds an owner or adminOwner or admin

Approved by the person who asked

  • Instagram postApproved their ownLook over by Friday

OwnerAdminMember

Know what the AI bill bought.

AI runs on credits, and each kind of work has its price. Usage and credits shows where the month went, by product and by kind of work.

The limits you set
  • A daily safety limit: one product's team uses at most a quarter of the month's plan credits in a day, until an owner raises it.
  • Alerts by email and in the app to every owner and admin at 50%, 80% and 100% of the month.
  • When credits run out, AI work pauses and the app shows one button: Add credits. There is no overage bill.
  • Posts and email drafts

    About 3 credits each

    120
  • Pictures for posts

    About 14 credits each

    40
  • 10-second video clips

    About 100 credits each

    8
  • Voiceover

    About 16 credits per thousand characters

    10

This month's AI1,880credits

$18.80

Team's month: 8,000 credits. This uses 24% of it.

Writing
360
Pictures
560
Video
800
Voice
160

Works beside HubSpot and Salesforce.

When a deal moves stage in HubSpot or Salesforce, your team drafts the follow-up, and the sent email leaves a note on the deal.

And where you're found
  • Runner asks ChatGPT, Claude and Gemini the questions a buyer would ask, and shows which of them named you, with three fixes.
  • Your Search Console and Google Analytics sync in, so the team plans from your own numbers.
  • HubSpotDeal stages start follow-ups
  • SalesforceA note on the deal
  • ChatGPTAsked what buyers ask
  • ClaudeAsked what buyers ask
  • Search ConsoleYour searches, synced
  • Google AnalyticsYour traffic, synced
HubSpot, Salesforce, ChatGPT, Claude, Search Console and Google Analytics are trademarks of their owners. Runner is not affiliated with any of them.

Start on Team. Add people as you grow.

Pay upfront, then meet your team. Add people or products whenever you need them.

Another person is $19 a month, on any plan.

Build my team
14-day money-back guarantee
Compare every plan
  • Team

    One business, and the full team working it.

    $179a month, AI included

    Products, a team each
    1
    Channel leads per team
    Up to 6
    People who can sign in
    2
    AI credits a month
    8,000
    Managed ad budget
    Included
  • Business

    A main product and a few more, or a small team.

    $449a month, AI included

    Products, a team each
    5
    Channel leads per team
    Up to 6
    People who can sign in
    5
    AI credits a month
    20,000
    Managed ad budget
    Included

Questions about Runner for marketing teams

Does anything go out without one of us?

Daily limits start at zero, so nothing goes out on its own until you raise them or save a rule that lets one kind of post or email skip asking. Anything that fails a check comes to you as an approval, with the reason.

How many of us can approve?

Team includes two people and Business five people, and another person is $19 a month on any plan. Each one can sign in and approve.

Which ad networks does it work in?

Google Ads, LinkedIn Ads and Reddit Ads, in your own accounts. Every change is drafted, previewed for spend and applied once someone approves it.

Can we bring our own AI key?

Yes. Every plan comes with AI included as monthly credits, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama, where your vendor agreement and your rate limits apply.

Hand the drafting to your team.

Your people keep the decisions. Runner's leads take every channel's first draft.

Build my team
14-day money-back guarantee