One brand, a growth team in every store

A brand with boutiques in six cities has six local audiences, six calendars of openings and events, and six people who know their street better than head office does. The brand is set once. The marketing that works is local.

Runner sets up the way a brand like that is run. You set the brand up once, hand each store to the person who runs it, and see every market in one list. The screens below are from Montelleri, a demo fashion house.

Nothing goes out until someone on your team approves it.

Say how you're set up

When you start, choose many locations or a group of brands, and what you call each one: stores, boutiques or locations. The sidebar, your list and setup all use your word.

Change it any time in your organization's settings. A group with several brands chooses a group of brands, and each brand gets its own growth team, with the group's leaders seeing all of them.

Starting Runner for Montelleri, a demo fashion house: many locations, each one called a boutique.

Hand each one to the person who runs it

Type their work email and their job title, like Boutique Director or Store Manager. They get an invite and land on their store's growth team as its admin, ready to start it.

A regional director can be handed every store in a region, and runs every one of them: starting each team and approving what goes out in each city.

Handing Montelleri Dubai to its Boutique Director: a work email, a job title and Send invite.

Every market at a glance

Your stores are grouped by region, each with the person who runs it and whether its team is at work. One line at the top tells you how many teams are running, how many invites are waiting and which stores still need someone.

Your brand's leaders see every store. The person you hand a store to sees their own, and starts on its growth team.

Six boutiques by region: four teams at work, one invite waiting and one store to hand off.

Each store grows locally

Every store's growth team drafts posts, emails and replies for its own customers, in its own city. Nothing goes out until someone on your team approves it.

The brand is set once, at the top. What each store says to its street is written by a team working for that store.

Each boutique gets its own growth team, handed to the person who runs it.

Who does what

• Chief Marketing Officer: sets the brand up once, hands each store over, and sees every store and its team in one list.
• Regional Marketing Director: can be handed every store in a region, to start each team and approve what goes out.
• Boutique Director or Store Manager: runs one store's growth team and approves every local post before it goes out.
• Group CMO: sets up one account for the group, with a growth team for every brand.

Start with your brand

Build your team and choose many locations when you start. Every plan comes with a 14-day money-back guarantee.