On November 12, Anthropic introduced Claude Meetings (opens in a new tab): add Claude to your team's Google Meet call and it builds docs with you while you're still talking. It's rolling out in beta on Claude's Team and Enterprise plans.
It's a good feature. It's also the latest in a long line, and that's the story.
Everyone takes notes now
Microsoft put AI recaps into Teams Premium in May 2023. Zoom added meeting summaries to its paid plans at no extra cost that September. Google Meet started taking notes with Gemini in August 2024. Otter, Fireflies, Fathom, Granola and Read.ai sell meeting notes as their main product.
When everyone ships the same feature, the feature stops being the edge. What's left is what you pay for it, and what you do with the notes.
The same smarts keep getting cheaper
“The cost to use a given level of AI falls about 10x every 12 months, and lower prices lead to much more use.” Sam Altman, CEO of OpenAI, in “Three Observations” (opens in a new tab)
Investors at a16z measured the same thing in 2024: “For an LLM of equivalent performance, the cost is decreasing by 10x every year.” (opens in a new tab) Epoch AI found the price of a given level of performance falling anywhere from 9x to 900x a year (opens in a new tab), depending on the task.
Now look at the right end. The newest flagship costs eight times what the last one did at launch, and Google's most capable Gemini model doubles in price on December 1. The same smarts get cheaper while the newest smarts cost more. Either way, this month's price isn't next month's.
Four flagships, four price tags
Each company's top model, in its own words, priced on its own page on November 13. The dearest costs more than eight times the cheapest for the same amount of writing. They aren't the same model, and that's the point: the right one depends on the job, and the job keeps changing.
81% of the enterprises a16z surveyed use three or more model families (opens in a new tab), up from 68% less than a year before. In a16z's words, “most enterprises aren't betting on a single model provider.”
Business is business: switch when it pays
Jeff Bezos's favorite line, as Fortune reported it in 2012 (opens in a new tab): “Your margin is my opportunity.” Every AI company's margin is your opportunity too, as long as you can move.
Runner's growth team runs on the model you pick for each seat: Claude, GPT, Gemini or Grok.
- See the price before you switch. The picker shows what each model costs next to the default.
- Switch a seat, keep the work. Plans, drafts and approvals stay right where they are.
- Your key or ours. Run on your own account with each AI company, or on Runner's AI credits.
- Watch where it goes. Usage by product and by kind of work, day by day.
When a better model ships, try it on one seat. When a cheaper one is good enough, move the routine work there. When a price goes up on December 1, you're one change away from one that didn't. That's cash flow you steer, not a bill you take.
Here's what that's worth. Every million tokens your growth team writes, roughly 750,000 words, costs $50 on GPT-6 Astra and $6 on Grok 4.7 at today's list prices. Put the launch email on the model you trust most and the daily posts on the one that's good enough, and the difference stays with you.
And the notes?
Runner takes notes too. Its notetaker joins your team's own meetings, and the decisions you keep feed every post and email your growth team drafts after that. Notes are the cheap part. Turning them into this week's marketing is the job.
Decide it in the meeting. Find it in this week's drafts.
Our moat read
Every hot take here ends with the question behind GOAT of the MOAT, our weekly award for apps with an edge: what's hard to copy?
- Does it do the work, not just advise on it? Yes. It writes the doc while you talk.
- Would a rival have to move everyone at once? A team already paying for Claude brings the whole room with it.
- Would leaving mean rebuilding something only it holds? Not for notes. Notes are the easiest thing in the building to move, which is the whole point of this take.
Think it belongs on the list? Nominate it, or any app you'd crown, for GOAT of the MOAT.
Get a growth team that switches with the market
Runner is a growth team for your business. It plans, drafts and posts on the model you pick, seat by seat, and nothing goes out without your yes. When the market moves, you move with it.
Give your business a growth team.
Create your account and pick a plan. Your team is built once the plan is paid.
