Most customer records are only as current as the last time somebody typed into them. A buyer clicks your email on Tuesday, fills in your form on Thursday, pays you the following week, and the record still says “lead” because nobody got round to it.
This week we joined those moments up. When a customer does something, Runner moves the record for you: the company warms, your growth team notices, the deal and the contact keep up, and the one step that needs a human comes to you.
A click warms the company
When someone at a company clicks a link in one of your emails, fills in a form on your site, or sends a reply you log as interested, that company gets warmer in Account heat. You can see exactly what moved it, line by line, on the company's page.
It is careful about what counts. A click counts once per email, however many links were opened, so a link scanner that opens everything counts as one click, not ten. An out-of-office, an unsubscribe or a bounce adds nothing at all.
Warmth is a ranking, never a permission. It decides who you and your team look at first. It never decides who may be contacted.
Your records should keep up with your customers, not with your typing.
Your growth team writes to them first
Runner's growth team includes an outreach rep that drafts first emails to new leads every day. It now starts with the companies that are warmest, not the ones that arrived last. Every check it ran before, consent, opt-outs and suppression, still runs, and you still approve the list.
Next week on our News page we show how that list is ordered, and how you can open every company and person on it before you say yes.
A payment makes a customer
When someone already in Runner pays you through Stripe, they move to Customer on their own, the way a matched in-store sale already did. A payment that was refunded does not count, and nobody is ever moved backwards.
A step that needs you comes to you
Some steps in a journey are for a person: call to book a tasting, reply personally, hand over a sample. Until now a contact who reached one of those simply waited. Now each one appears in Yours to do, in Approvals and on My Day, with the contact's name, one button to open them, and Done.
Press Done and the contact carries on through the journey from the next step.
Every name opens its record
Names across Runner now go somewhere. A company on Account heat, a deal on Opportunities, a person in a meeting, a payer in Revenue: click the name and you are on the record.
We built these because our own products run on Runner, and we kept losing minutes to the same small chores. They are live now for every product on Runner. More on our News page: runtheworld.ai/news.
If your records only move when you have time to move them, Build your team (opens in a new tab). Plans start at $49 a month, with a 14-day money-back guarantee.
Give your business a growth team.
Create your account and pick a plan. Your team is built once the plan is paid.
