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Outrank vs Runner

An Outrank review from Outrank's own pages: what it does, Outrank pricing as printed, and how it compares with Runner. Runner gives growth a whole team: it finds the leads, sends each one your introduction, and drafts the posts and ads.

Build my team See them side by side

In one line

Outrank

An AI SEO tool: it researches your keywords, publishes an SEO article to your site every day, and places links to you on other blogs.

Runner

An AI team built around your business. Channel leads draft the work; leadership keeps it tied to the goal you set.

Side by side

How Outrank and Runner help with business work
Your question	Outrank	Runner
How do I start?	Set up your website's details, audience and content preferences. Its FAQ says “Our AI system then goes on autopilot, automatically generating one high-quality article every day.”	Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?	SEO articles with AI images: its plan includes “30 SEO-optimized articles per month generated and published on auto-pilot”. Its home page adds “We place links to you inside real articles on related blogs and check that each one stays live.”	Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
Where do articles go?	Its FAQ lists WordPress, Webflow, Wix and Notion among the platforms it publishes to, and says “Each integration allows for automatic article publishing”. It can also host a free blog for you, on your own domain.	Your own WordPress, Ghost or Webflow site, through its own connection. An approved article goes out when you send it, or on approval once an owner or admin turns on publishing approved articles automatically.
Do I see each article first?	Its home page says “Pre-create any scheduled article up to 7 days ahead. Review it, edit it, approve it - then let it auto-publish on its day.”	Yes. An article speaks for your business at length, so every one waits for you, even when the team runs on its own.
Does it help with AI answers?	Its AI visibility page says “Outrank publishes the pages ChatGPT, Perplexity and Google AI quote, then builds the authority that makes them trust you.”	Press once on any search you track and Runner asks ChatGPT, Claude and Gemini. The row shows whether they named you, and the date.
How do I see results?	Its home page says “We track how every article performs, refresh the ones that underperform” and lets you “Track every backlink you receive and its impact on your SEO.”	Runner reads your Search Console every day. Each search shows about how many visits it sent you and the revenue of the page that ranked. Sign-ups and bookings are a tap away, from your own records.
Does it find leads?	Its Free Tools Builder add-on makes “One free interactive SEO tool per week created and deployed on auto-pilot to capture leads and rank for tool keywords.”	Yes. Runner finds companies that fit and the people there, and sends each one your introduction with a line on why their company fits. An owner or admin approves the batch in one press, and every send checks your suppression list again. Named people are found only at US companies.

How do I start?: Outrank
Set up your website's details, audience and content preferences. Its FAQ says “Our AI system then goes on autopilot, automatically generating one high-quality article every day.”
Runner
Give it your website or product catalogue link, and Runner builds your Growth DNA: what you sell and who it's for. Your code or your point-of-sale sales report adds more. Connect a model, and Runner proposes the team.
What does it make?: Outrank
SEO articles with AI images: its plan includes “30 SEO-optimized articles per month generated and published on auto-pilot”. Its home page adds “We place links to you inside real articles on related blogs and check that each one stays live.”
Runner
Posts, emails, pictures, video clips, presenter videos and ads. A presenter speaks your script to camera, marked as AI. The team picks the model for each picture or video clip, and on channels that take both, which one to make. It tries each option first, then goes by what earlier pieces earned on that channel.
Where do articles go?: Outrank
Its FAQ lists WordPress, Webflow, Wix and Notion among the platforms it publishes to, and says “Each integration allows for automatic article publishing”. It can also host a free blog for you, on your own domain.
Runner
Your own WordPress, Ghost or Webflow site, through its own connection. An approved article goes out when you send it, or on approval once an owner or admin turns on publishing approved articles automatically.
Do I see each article first?: Outrank
Its home page says “Pre-create any scheduled article up to 7 days ahead. Review it, edit it, approve it - then let it auto-publish on its day.”
Runner
Yes. An article speaks for your business at length, so every one waits for you, even when the team runs on its own.
Does it help with AI answers?: Outrank
Its AI visibility page says “Outrank publishes the pages ChatGPT, Perplexity and Google AI quote, then builds the authority that makes them trust you.”
Runner
Press once on any search you track and Runner asks ChatGPT, Claude and Gemini. The row shows whether they named you, and the date.
How do I see results?: Outrank
Its home page says “We track how every article performs, refresh the ones that underperform” and lets you “Track every backlink you receive and its impact on your SEO.”
Runner
Runner reads your Search Console every day. Each search shows about how many visits it sent you and the revenue of the page that ranked. Sign-ups and bookings are a tap away, from your own records.
Does it find leads?: Outrank
Its Free Tools Builder add-on makes “One free interactive SEO tool per week created and deployed on auto-pilot to capture leads and rank for tool keywords.”
Runner
Yes. Runner finds companies that fit and the people there, and sends each one your introduction with a line on why their company fits. An owner or admin approves the batch in one press, and every send checks your suppression list again. Named people are found only at US companies.

What Outrank costs

Organic Growth Plan: $99/month or $999/year · Monthly or yearly subscription
60 Articles per Month: +$85/month · Add-on to the Organic Growth Plan
90 Articles per Month: +$160/month · Add-on to the Organic Growth Plan
Free Tools Builder: $99/month · Subscription

Its pricing page lists more add-ons, among them backlink plans and human editing.

Read on its maker's page on 10 November 2026: Outrank pricing (opens in a new tab)

Who each is for

Outrank: A business that wants a steady run of SEO articles on its own blog, and links to them from other sites, without writing them.
Runner: A business that wants a whole team on growth: a scout finds leads, channel leads draft the outreach, and leadership scores the work against the goal you set, on the model you pick.

Already using Outrank?

Keep Outrank on the SEO articles and links it runs for your site. Add Runner for growth.

For article volume and links, Outrank is the specialist: an SEO article on your site every day, links to you from other blogs, and unlimited users on one plan. Runner adds a team that finds the leads, sends each one your introduction and keeps score against the number you set.

What Runner adds

Ads on your own accountsYour own ad accounts on Google, Meta, LinkedIn, Reddit, TikTok and AppLovin, once each network has approved Runner. Each change shows its before and after and what it does to spend, and applies only once it's approved or when it fits inside a budget you approved.
An approval covers one versionEach Instagram draft is saved as a version, and its checks run on every save and again before it's scheduled. An approval covers that one version: change a word and it needs approving again, by you or by an agent you've allowed to schedule. Scheduled posts go out on your own Instagram account once Meta approves Runner.
Limits first, then on its ownDaily limits start at zero, or you save a weekly allowance for one kind of post or email. Once a lead's last 10 drafts all go out as written, you can let it run on its own inside the limits you set, and an edit or a rejection puts it back to asking. Switching the team on or raising a limit asks you to confirm it's you.
Budgets proposed from resultsYou set the total. The team proposes each channel's share from results, and you approve it. Then it paces spend inside that budget and asks before the total goes up.
Their own phone numberGive the team members that need one a phone number you already hold on your Twilio account.
Marked as AI-madeYou see which model makes each picture or clip. Every picture a model draws carries a machine-readable mark naming that model. Once Meta approves Runner, an Instagram post made with one asks for Instagram's AI info label.
Your rules, keptWrite a Never show rule, and the team keeps it out of every brief and checks each picture it draws before keeping it. A post can say what sold from your own sales record: item names and counts, never money and never a customer.
A record of the workEvery picture and clip the team chooses records why, and the team's scheduled jobs leave a line on its board saying what they did, quiet runs included.
Your model, paid your wayPick the model your chief executive and each lead run on. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama.

Questions about Outrank and Runner

Should I use Outrank or Runner?

Use both if you like. Outrank writes and publishes SEO articles and builds links to them. Runner gives growth a whole team: it finds the leads, sends each one your introduction and drafts the posts and ads, working toward a goal you set.

Does Runner write articles for my blog?

Yes. The team writes articles on your themes or from a brief you give it, and every one waits for your OK, even when the team runs on its own. An approved article can go to your WordPress, Ghost or Webflow site.

What changes if I switch from Outrank?

Every article waits for your OK, and each search you show up for sits beside the visits and revenue its page brought in. The team also finds leads, sends each one your introduction and drafts your posts, inside the limits you set.

Does Runner work for a shop or a café?

Yes. Connect Square, Lightspeed Retail, Toss Place or Toast, or drop in the sales report your POS already makes. Shopify POS works through its orders CSV, and Clover follows once Clover approves Runner. Runner keeps totals and trends, never customer names, emails or card numbers.

Which AI model does Runner run on?

The one you pick for your chief executive and each lead. It runs on the AI credits your plan includes, or on your own key from Anthropic, OpenAI, Google, xAI or Ollama, where your vendor agreement and your rate limits apply.

Will anything go out without me?

Not until you switch the team on. Then it works inside the limits you set, and anything outside them comes to you first, with the reason. Every email also checks the contact's recorded consent and your suppression list.

How do I get Runner?

Create your account and pick a plan. You pay upfront when you start; the plans are on the pricing page.

Your business. Your goal. Your growth team.

Build my teamYou pay upfront when you start.

What this page says about Outrank was read from its maker's pages on 10 November 2026:

Outrank's home page (opens in a new tab): “Our AI system then goes on autopilot, automatically generating one high-quality article every day.”, “We place links to you inside real articles on related blogs and check that each one stays live.”, “Each integration allows for automatic article publishing”, “Pre-create any scheduled article up to 7 days ahead. Review it, edit it, approve it - then let it auto-publish on its day.”, “We track how every article performs, refresh the ones that underperform”, “Track every backlink you receive and its impact on your SEO.”
Outrank pricing (opens in a new tab): “30 SEO-optimized articles per month generated and published on auto-pilot”, “One free interactive SEO tool per week created and deployed on auto-pilot to capture leads and rank for tool keywords.”
AI visibility (opens in a new tab): “Outrank publishes the pages ChatGPT, Perplexity and Google AI quote, then builds the authority that makes them trust you.”

Trademarks of their owners. No affiliation or endorsement.