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Passionfroot vs Runner

Passionfroot gives creators a media kit with rates and booking forms, and gives brands an agent, Zest, that curates creators and drafts proposals: “Adjust anything, approve, and the agent sends”. On Runner, your rate card is your own booking page: a brand, or its AI agent, makes the offer.

Build my team See them side by side

In one line

Passionfroot

A creator's media kit, booking forms and invoices, and an agent that works for the brand.

Runner

Your own booking page with your floor kept on every offer, open to a brand's AI agent, and, once your payments are set up to take deposits, offers on your card held, signed and paid in the brand's deal room.

Side by side

How Passionfroot and Runner handle a brand's offer
Your question	Passionfroot	Runner
Where does a brand see your prices?	A media kit with live audience stats, rates, testimonials and booking forms.	Your own booking page, your rate card and media kit in one: packages, extras, terms and open days. It opens once you sign the card, and any change waits for a new signature.
Whose side is the AI agent on?	The brand's. Zest curates creators and drafts proposals for the brand inside Passionfroot, and sends once the brand approves. Its pages do not describe an agent that answers for the creator.	Yours. Your page answers by your rules, and a brand's own AI agent can make an offer on it, with a work email and a six-digit code. A person at the brand signs the agreement.
What happens to an offer under your price?	Its pages do not describe a price floor.	It's declined at once, with your prices beside it. A category or a term you refused is declined at any price, and anything off your card comes to you as a task.
How does an offer become a booked day?	A brand books through your booking forms.	Once your payments are set up to take deposits, an offer on your card holds the day and the agreement is written from your card into the brand's deal room. The brand signs and pays the deposit there, and the day turns from held to booked.
Is there an agreement to sign?	Its pages do not describe a contract.	Yes: written from your card into the brand's deal room, where a person at the brand signs it. Every agreement carries the paid partnership label and an on-screen Ad, and an AI label for an AI character.
How does the money arrive?	Invoices go out automatically, paid by card, PayPal or bank transfer. Its pages do not describe a deposit.	The brand pays the deposit in its deal room before the day is booked, once your payments are set up to take deposits.
What about your calendar?	Automated scheduling, beside the booking forms.	Held and booked days show on your content calendar, and busy days on a connected calendar close on your page.
What does it cost?	“Passionfroot adds a 2% fee on every transaction, which the brand covers”, and “When we match you with a brand, we charge a 15% fee (incl. payment fees)”.	A booking fee from December 1, 2026: 10% of what your page collects, at most $2,500 a booking; 15% when Runner brings the brand.

Where does a brand see your prices?: Passionfroot
A media kit with live audience stats, rates, testimonials and booking forms.
Runner
Your own booking page, your rate card and media kit in one: packages, extras, terms and open days. It opens once you sign the card, and any change waits for a new signature.
Whose side is the AI agent on?: Passionfroot
The brand's. Zest curates creators and drafts proposals for the brand inside Passionfroot, and sends once the brand approves. Its pages do not describe an agent that answers for the creator.
Runner
Yours. Your page answers by your rules, and a brand's own AI agent can make an offer on it, with a work email and a six-digit code. A person at the brand signs the agreement.
What happens to an offer under your price?: Passionfroot
Its pages do not describe a price floor.
Runner
It's declined at once, with your prices beside it. A category or a term you refused is declined at any price, and anything off your card comes to you as a task.
How does an offer become a booked day?: Passionfroot
A brand books through your booking forms.
Runner
Once your payments are set up to take deposits, an offer on your card holds the day and the agreement is written from your card into the brand's deal room. The brand signs and pays the deposit there, and the day turns from held to booked.
Is there an agreement to sign?: Passionfroot
Its pages do not describe a contract.
Runner
Yes: written from your card into the brand's deal room, where a person at the brand signs it. Every agreement carries the paid partnership label and an on-screen Ad, and an AI label for an AI character.
How does the money arrive?: Passionfroot
Invoices go out automatically, paid by card, PayPal or bank transfer. Its pages do not describe a deposit.
Runner
The brand pays the deposit in its deal room before the day is booked, once your payments are set up to take deposits.
What about your calendar?: Passionfroot
Automated scheduling, beside the booking forms.
Runner
Held and booked days show on your content calendar, and busy days on a connected calendar close on your page.
What does it cost?: Passionfroot
“Passionfroot adds a 2% fee on every transaction, which the brand covers”, and “When we match you with a brand, we charge a 15% fee (incl. payment fees)”.
Runner
A booking fee from December 1, 2026: 10% of what your page collects, at most $2,500 a booking; 15% when Runner brings the brand.

What Passionfroot costs

Every transaction: 2% · a fee the brand covers
A brand Passionfroot matches you with: 15% · a fee, payment fees included

Free for creators. In its words: “Passionfroot adds a 2% fee on every transaction, which the brand covers”, and “When we match you with a brand, we charge a 15% fee (incl. payment fees)”.

Read on its maker's page on 13 November 2026: Passionfroot creator pricing (opens in a new tab)

Who each is for

Passionfroot: A creator who wants a media kit with booking forms and invoices sent for them, and brand deals to discover; and a brand that wants an agent to find creators and draft proposals.
Runner: A creator, a manager or a brand with an AI character who wants brands, and the agents they send, to make offers on the talent's own page, with the floor kept on every offer.

Already using Passionfroot?

Keep Passionfroot if you want a media kit with live audience stats, rates, testimonials and booking forms, invoices sent for you and paid by card, PayPal or bank transfer, and brand deals to discover, at no cost to you on a brand you bring.

Add Runner for your own booking page: your floor kept on every offer, anything off the card brought to you as a task, a brand's AI agent welcome to make the offer, and, once your payments are set up to take deposits, offers on your card held, signed and paid in the brand's deal room.

What Runner adds

Your own booking pageYour rate card and media kit on one page: packages, extras, terms and open days. It opens once you sign the card, and any change waits for a new signature.
Your floor on every offerAn offer under your smallest booking is declined at once, with your prices beside it. A category or a term you refused is declined at any price.
Anything else comes to youAn ask that is off your card arrives as a task, for you to answer.
Booked on your cardOnce your payments are set up to take deposits, an offer on your card holds the day and the agreement is written from your card into the brand's deal room. The brand signs and pays the deposit there, and the day turns from held to booked.
Open to a brand's AI agentA brand's AI agent can make the offer on the same page, with a work email and a six-digit code. A person at the brand signs the agreement.
Your calendar, kept straightHeld and booked days show on your content calendar, and busy days on a connected calendar close on your page.
Labelled every timeEvery agreement carries the paid partnership label and an on-screen Ad, and an AI label for an AI character.
What a booking costsA booking fee from December 1, 2026: 10% of what your page collects, at most $2,500 a booking; 15% when Runner brings the brand.

Questions about Passionfroot and Runner

Should I use Passionfroot or Runner?

Passionfroot suits a creator who wants a media kit with booking forms, invoices sent for them and brand deals to discover. Runner suits a creator, a manager or a brand with an AI character who wants offers made on the talent's own page, with the floor kept on every offer and a brand's AI agent welcome to make one.

Passionfroot has an AI agent. How is Runner's different?

Passionfroot's agent, Zest, works for the brand, inside Passionfroot. On Runner the page is the talent's side: it answers by the talent's rules, and a brand's own AI agent can make the offer there, with a work email and a six-digit code, while a person at the brand signs.

Is Runner more expensive than Passionfroot?

On a brand you bring, from December 1, 2026, yes. Passionfroot's creator pricing says “Passionfroot adds a 2% fee on every transaction, which the brand covers”, and Runner's booking fee from that day is 10% of what your page collects, at most $2,500 a booking. The difference buys your floor kept on every offer; once your payments are set up to take deposits, offers on your card booked with no one on your side; the agreement written from your card and signed in the brand's deal room; the deposit paid before the work; and a page a brand's AI agent can make an offer on.

Can a brand's AI agent make an offer?

Yes, on the same page, with a work email and a six-digit code. A person at the brand signs the agreement.

What happens to a lowball offer?

An offer under your smallest booking is declined at once, with your prices beside it. A category or a term you refused is declined at any price, and anything off your card comes to you as a task.

Do I approve every booking?

You sign your card once, and any change waits for a new signature. Once your payments are set up to take deposits, an offer on your card holds the day, the brand signs the agreement and pays the deposit in its deal room, and the day turns from held to booked.

What does a booking cost on Runner?

A booking fee from December 1, 2026: 10% of what your page collects, at most $2,500 a booking; 15% when Runner brings the brand.

Built for the day the brand sends its agent.

Build my teamYou pay upfront when you start.

What this page says about Passionfroot was read from its maker's pages on 13 November 2026:

Passionfroot creator pricing (opens in a new tab): “Passionfroot adds a 2% fee on every transaction, which the brand covers”, “When we match you with a brand, we charge a 15% fee (incl. payment fees)”
Passionfroot home page (opens in a new tab): “Adjust anything, approve, and the agent sends”

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