GA4 and Runner
Runner keeps your first-party events, reconciles them against your GA4 property day by day, and can hold back a share of any audience you build so there is something to compare against.
What it is usually bought for
Understand what actually worked
The job, on its own page: Understand what actually workedBuilt into Runner
- Plans and creates your GA4 property in your own Google account, then reads the setup back to check it
- Reconciles it against your own first-party events
- Holdout groups on the audiences you build
Worth knowing
Every number here is worked out from data you already hold — your own events, rather than a tracking script watching the rest of your tools.
When to keep GA4
- If GA4 does this job well for you today, keep it. Nothing on this page asks you to move.
- Runner stops where the bound above says it stops, and a tool you already run may cover exactly that.
Use what already works
Connect your Google account when you want Runner to plan, create or check GA4 and read the property your team already uses. Runner reconciles that view against its own first-party events.
HockeyStackGA4
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