Hightouch and Runner
Runner's audience builder works directly from lifecycle, consent, geography, recency and delivery history already on the record, and explains every match.
What it is usually bought for
Build an audience out of your own data
The job, on its own page: Build an audience out of your own dataBuilt into Runner
- Lifecycle, consent, geography, recency and delivery history, from a set list
- An estimated size before you commit to it
- Per contact, the reason they matched
- A sync plan against the Google Ads account you connect, to review
Worth knowing
Conditions come from a set list, in plain language, one condition per phrase — a phrase it does not recognise comes back to you. Runner preps a plan against the Google Ads account you connect yourself, and uploading from Runner is switched off.
When to keep Hightouch
- If Hightouch does this job well for you today, keep it. Nothing on this page asks you to move.
- Runner stops where the bound above says it stops, and a tool you already run may cover exactly that.
Use what already works
Connect the Google Ads account you use and Runner prepares a sync plan against it for your team to review; uploading from Runner is switched off.
KlaviyoHightouchTrademarks of their owners. No affiliation or endorsement.

