RB2B and Runner
Runner turns first-party visits into useful account context, keeps the history on the record and automatically applies the right identification level for each visitor's location.
What it is usually bought for
Know which companies are on your site
The job, on its own page: Know which companies are on your siteBuilt into Runner
- One line of script, on every product you run
- Who is on the site now, by country or state
- A limit your team can tighten for each product, and nothing can raise
Worth knowing
In the US a visit can be claimed as a person — on evidence they volunteered, or through an identity provider you connect and switch on yourself, on your own key — and a teammate approves it before it becomes a contact. In Australia, Canada, the EU, Japan, Korea and the UK the same is possible only for a visitor who turned Recognition on in the site's notice themselves. Everywhere else you get the company, or just the count.
When to keep RB2B
- If RB2B does this job well for you today, keep it. Nothing on this page asks you to move.
- Runner stops where the bound above says it stops, and a tool you already run may cover exactly that.
Use what already works
Connect your own enrichment account, on your own key, to add the company behind a visit. Keep GA4 or the reporting tools you already use alongside it while Runner becomes the first-party account record.
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Trademarks of their owners. No affiliation or endorsement.